Economic value has moved beyond delivering quality services to include distinctive brand experiences. Brand experiences … are vital in developing brand loyalty and achieving business sustainability. Business performance, in particular, is … influenced by customer loyalty directly through purchase behavior, as well as indirectly through attitude towards a brand …

, brand personality, and loyalty affect brand switching intention.Design/methodology/approach: The data were collected online … demonstrates that perceived product quality, brand personality, and loyalty have both direct and indirect negative effects on … testing the impact of brand personality dimensions on consumers' brand identification, perceived product quality, loyalty, and …

brand vocal, loyalty, and satisfaction. We also contend that Digital footprint, Social media intensity, and social media … brand attachment and brand experience. the brand attachment also seems to affect brand vocal, loyalty, and satisfaction … consumers’ uses of branded mobile apps and their brand engagement. The purpose of this paper is to examine the utilization of …