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An expeditin of brand identification to evangelism with mediating effect of love and loyalty

Koner, Souren; Gupta, Tanushree; Malewar, Sonali - In: Thailand and the world economy 41 (2023) 2, pp. 62-84

The branding progression is moulded in several phases, from identifying the brand and continuing to its evangelism. The … paper investigates the complex relationship between how brand identification leads to brand love, which eventually creates … brand loyalty, and all of them together lead to brand evangelism. Furthermore, the mediator roles of brand love and loyalty …

Persistent link: https://www.econbiz.de/10014439350

Impact of brand loyalty on consumer buying behavior : a case of Kathmandu valley

Khadka, Binita - In: Nepalese journal of economics : a publication of … 7 (2023) 4, pp. 35-50

Persistent link: https://www.econbiz.de/10014441953

Antecedents and consequences of brand citizenship behavior in private higher education institutions

Khan, Kamran; Hameed, Irfan; Hussainy, Syed Karamatullah - In: Journal of marketing for higher education 33 (2023) 2, pp. 223-244

Persistent link: https://www.econbiz.de/10014419304

Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction : a brand engagement perspective

Oklevik, Ove; Nysveen, Herbjørn; Pedersen, Per Egil - In: Journal of marketing theory and practice : JMTP 32 (2024) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10014447767

The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants

Dandis, Ala' Omar; Wallace-Williams, Donna Marie; Ni, … - In: The TQM journal : the international review of … 35 (2023) 7, pp. 2028-2051

Persistent link: https://www.econbiz.de/10014380895

The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers

Akoglu, Halil Erdem; Özbek, Oğuz - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2130-2148

Persistent link: https://www.econbiz.de/10013552979

Relationship between brand experience and brand loyalty, mediators : satisfaction and brand trust : a conceptual framework

Ramakrishnan, Ruchika - In: Business analyst : a refereed journal of Shri Ram … 42 (2021) 2, pp. 25-42

Persistent link: https://www.econbiz.de/10013465086

How does customer advocacy influence brand loyalty? : a serial mediation of brand relationship quality and brand trust

Sarmad, Imran; Ali, Rizwan - In: Pakistan journal of commerce and social sciences 17 (2023) 1, pp. 191-213

between customer advocacy and brand loyalty in the retail banking sector of Pakistan. The brand relationship quality and …A variety of psychological and brand-related consequences are connected to customer advocacy. The possible processes … customer trust act as mediators between customer advocacy and brand loyalty. It is based on a sample of three hundred and fifty …

Persistent link: https://www.econbiz.de/10014261198

The influence of interpersonal relationships on brand-related behaviors for gifted brands

Carnevale, Marina; Kachersky, Luke - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 2, pp. 346-362

Persistent link: https://www.econbiz.de/10014289843

The decision to customize and its effect on brand experience

Petruzzellis, Luca; Winer, Russell S. - In: Psychology & marketing 40 (2023) 3, pp. 516-530

Persistent link: https://www.econbiz.de/10014290758