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The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea
Cho, Young Sang; Rha, Hye-Su; Burt, Steven - In: Journal of retailing and consumer services 22 (2015), pp. 128-137
Persistent link: https://www.econbiz.de/10010468488
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Perceptions of others, mindfulness, and brand experience in retail service setting
Ngo, Liem Viet; Northey, Gavin; Duffy, Sarah; Hoang Thi … - In: Journal of retailing and consumer services 33 (2016), pp. 43-52
Persistent link: https://www.econbiz.de/10011598567
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A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin; Tsay, Chung-Yuan; Fang, Shih Chieh; … - In: Corporate reputation review 26 (2023) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
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Toward a new business model of retail industry : the role of brand experience and brand authenticity
Park, Jungkun; Hong, EunPyo; Park, Yun-na - In: Journal of retailing and consumer services 74 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014364645
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Enriching the ECSI model using brand strength in the retail setting
Sarantidou, Paraskevi - In: European journal of management and business economics : … 26 (2017) 3, pp. 294-312
Persistent link: https://www.econbiz.de/10011823439
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Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny; Samudro, Andreas - In: The journal of business & industrial marketing 39 (2024) 2, pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
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Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal; Akbar, Muhammad Imad Ud Din - In: Journal of strategic marketing 31 (2023) 3, pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
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Too many cooks spoil the broth? : number of promotional gifts and impact on consumer choice
Kumari, Rashmi; Tatawarthy, Aruna Divya; Sahay, Arvind - In: Journal of retailing and consumer services 69 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013401632
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The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Leingpibul, Thaweephan; Broyles, S. Allen; Kohli, Chiranjeev - In: The journal of product & brand management 22 (2013) 3, pp. 208-217
Persistent link: https://www.econbiz.de/10009769841
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Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen; Ross, Robert H.; Davis, Donna; … - In: The journal of product & brand management 20 (2011) 3, pp. 205-215
Persistent link: https://www.econbiz.de/10009231621