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Segmenting Umrah performers based on outcomes behaviors : a cluster analysis perspective
Elgammal, Islam; Alhothali, Ghada Talat; Sorrentino, … - In: Journal of Islamic marketing 14 (2023) 3, pp. 871-891
-PWOM. Practical implications The findings reveal several implications for policymakers and stakeholders. The segmentation of Umrah … satisfy the need of visitors. Originality/value The results contribute to the literature of event segmentation by identifying …
Persistent link: https://www.econbiz.de/10013536434
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Does shopping values influence consumers' well-being : empirical evidence from e-retail
Dogra, Nikhil; Nasir, Mohd; Adil, Mohd - In: International journal of retail and distribution management 51 (2023) 12, pp. 1698-1718
Persistent link: https://www.econbiz.de/10014484178
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Veganism, a new hotel paradigm : exploring the attributes of vegan-friendly hotels and guest approach behaviors
Yu, Jongsik; Kim, Seongseop; Baah, Nancy Grace; Han, Heesup - In: International journal of hospitality management 117 (2024), pp. -11
Persistent link: https://www.econbiz.de/10014457839
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Influence of vegan attributes on hotel consumption value, perceived advantages, and word-of-mouth and revisit intentions
Yu, Jongsik; Kim, Seongseop; Baah, Nancy Grace; Seo, … - In: Journal of travel and tourism marketing 40 (2023) 8, pp. 639-652
Persistent link: https://www.econbiz.de/10014447620
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New insights into hotel customer's revisiting intentions, based on big data
Marandi, Aliakbar; Tasavori, Misagh; Najmi, Manoochehr - In: International journal of contemporary hospitality management 36 (2024) 1, pp. 292-311
Persistent link: https://www.econbiz.de/10014483426
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Word-of-mouth segments : online, offline, visual or verbal?
Ring, Amata; Tkaczynski, Aaron; Dolnicar, Sara - In: Journal of travel research : a quarterly publication of … 55 (2016) 4, pp. 481-492
Persistent link: https://www.econbiz.de/10011458626
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Educing the referral power to tap potential customer segments : a study in Indian perspective
Arora, Mukul; Nagdev, Kritika; Singh, Raman Preet; … - In: International journal of public sector performance … 4 (2018) 2, pp. 133-145
Persistent link: https://www.econbiz.de/10011957800
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Viral marketing analysis and evaluation : the case of the Greek consumer market
Rouva, Eleni; Lalou, Panagiota; Skordoulis, Michalis; … - In: International journal of electronic customer … 10 (2016) 1, pp. 28-38
Persistent link: https://www.econbiz.de/10011687954
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Consumption experience outcomes : satisfaction, nostalgia intensity, word-of-mouth communication and behavioural intentions
Triantafillidou, Amalia; Siomkos, George J. - In: The journal of consumer marketing 31 (2014) 6/7, pp. 526-540
Persistent link: https://www.econbiz.de/10010459734
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What consumer complaints should hoteliers prioritize? : analysis of online reviews under different market segments
Wu, Jie; Zhao, Narisa - In: Journal of hospitality marketing & management 32 (2023) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10013545795