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Brand management
53
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47
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30
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26
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21
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De Chernatony, Leslie
87
de Chernatony, Leslie
77
Buil, Isabel
69
Wallace, Elaine
52
Chernatony, Leslie de
49
Martínez, Eva
20
Christodoulides, George
18
Cottam, Susan
14
Catalán, Sara
12
McDonald, Malcolm
10
Harris, Fiona
9
Montaner, Teresa
9
Segal-Horn, Susan
9
Veloutsou, Cleopatra
9
Dall'Olmo Riley, Francesca
7
Jevons, Colin
7
Merrilees, Bill
7
Bitrián, Paula
6
Drury, Susan
6
Bravo, Rafael
5
Martinez, Eva
5
Ruane, Lorna
5
Abimbola, Temi
4
Bernath, Ratna
4
Cottam, Susan Louise
4
Knox, Simon
4
Matute, Jorge
4
Pardos Martínez, Eva
4
Daniels, Kevin
3
Guest, Duncan
3
Halliburton, Chris
3
Hem, Leif E.
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Johnson, Gerry
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Stefuryn, Maryana
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3
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Journal of business research : JBR
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European Journal of Marketing
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13
The service industries journal
12
Journal of Business Research
8
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Brand management ; Vol. 4
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Industrial marketing management : the international journal for industrial and high-tech firms
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International Marketing Review
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International journal of retail & distribution management
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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BRQ Business Research Quarterly
1
Brand management ; Vol. 1
1
British journal of management : BJM
1
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ECONIS (ZBW)
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131
Branding in action
Hankinson, Graham
;
Cowking, Phillipa
;
Chernatony, Leslie de
- In:
Journal of the Market Research Society : JMRS
36
(
1994
)
3
,
pp. 261
Persistent link: https://www.econbiz.de/10006711411
Saved in:
132
Creating powerful brands
Chernatony, Leslie de
;
McDonald, Malcolm
;
Easingwood, Chris
- In:
Journal of the Market Research Society : JMRS
36
(
1994
)
2
,
pp. 149
Persistent link: https://www.econbiz.de/10006711424
Saved in:
133
Strategic brand management
Kapferer, Jean-Noe͏̈l
;
Chernatony, Leslie de
- In:
Journal of the Market Research Society : JMRS
35
(
1993
)
3
,
pp. 283
Persistent link: https://www.econbiz.de/10006712862
Saved in:
134
SPECIAL ISSUE: UK SERVICES MARKETING SCHOLARSHIP - Experts' Views About Defining Services Brands and the Principles of Services Branding
Chernatony, Leslie de
;
Riley, Francesca Dall'Olmo
- In:
Journal of business research : JBR
46
(
1999
)
2
,
pp. 181-192
Persistent link: https://www.econbiz.de/10006730567
Saved in:
135
Assessing the six-station corporate identity model: a polymorphic model
Suvatjis, Jean
;
Chernatony, Leslie de
;
Halikias, John
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 153-167
Persistent link: https://www.econbiz.de/10009974281
Saved in:
136
Influencia de la estrategia de extensión de marca en la imagen de marcas globales : un análisis aplicado a los mercados inglés y español
Martínez Salinas, Eva
;
Pina Pérez, José Miguel
; …
- In:
Cuadernos de economía y dirección de la empresa : CEDE
36
(
2008
),
pp. 77-111
Persistent link: https://www.econbiz.de/10009880121
Saved in:
137
A taxonomy of measures for consumer-based brand equity: drawing on the views of managers in Europe
Veloutsou, Cleopatra
;
Christodoulides, George
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 238-248
Persistent link: https://www.econbiz.de/10010138850
Saved in:
138
Building a Services Brand: Stages, People and Orientations
Chernatony, Leslie de
;
Drury, Susan
;
Segal-Horn, Susan
- In:
The service industries journal
23
(
2003
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10006256639
Saved in:
139
Testing Gronroos' Model in the Financial Services Sector
Sanghera, Jackie
;
Chernatony, Leslie de
;
Brown, Ann
- In:
The service industries journal
22
(
2002
)
3
,
pp. 1-14
Persistent link: https://www.econbiz.de/10006259803
Saved in:
140
International branding: Demand- or supply-driven opportunity?
Chernatony, Leslie de
;
Halliburton, Chris
;
Bernath, Ratna
- In:
International marketing review
12
(
1995
)
2
,
pp. 9-21
Persistent link: https://www.econbiz.de/10006330929
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