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Consumer conviction and commit...
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Consumer behaviour
36
Konsumentenverhalten
36
USA
7
United States
7
Macht
6
Power
6
Theorie
6
Theory
6
Viral marketing
6
Virales Marketing
6
Advertising effects
5
Decision
5
Entscheidung
5
Personality psychology
5
Persönlichkeitspsychologie
5
Werbewirkung
5
Advertising
4
Emotion
4
Experiment
4
Information behaviour
4
Informationsverhalten
4
Werbung
4
Cognition
3
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3
Interdependent preferences
3
Kognition
3
Kommunikation
3
Loss aversion
3
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3
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3
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3
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3
Prospect theory
3
Psychology of advertising
3
Social behaviour
3
Soziales Verhalten
3
Werbepsychologie
3
Behavioral economics
2
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2
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99
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4
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English
67
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Rucker, Derek D.
59
Petty, Richard E.
37
Galinsky, Adam D.
17
Priester, Joseph R.
15
Tormala, Zakary L.
15
Dubois, David
8
Gal, David
6
Bonezzi, Andrea
5
Briñol, Pablo
5
Wegener, Duane T.
5
Kim, Soo
4
Anderson, Eric T.
3
Cacioppo, John T.
3
He, Sharlene
3
Jiang, Yuwei
3
Labroo, Aparna A.
3
Lisjak, Monika
3
Mazzocco, Philip J.
3
Teeny, Jacob D.
3
Wan, Echo Wen
3
Blankenship, Kevin L.
2
Bullington, Brian
2
Detweiler-Bedell, Brian
2
Dweck, Carol
2
Ein-Gar, Danit
2
Fennis, Bob M.
2
Haugtvedt, Curtis P.
2
Hirt, Edward R.
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Hu, Miao
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Karmarkar, Uma R.
2
Khan, Uzma
2
Lamberton, Cait
2
Litt, Ab
2
Murphy, Mary C.
2
Nordgren, Loran F.
2
Park, Kiwan
2
Peluso, Alessandro M.
2
Rocklage, Matthew D.
2
Shiv, Baba
2
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Agricultural and Applied Economics Association - AAEA
1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
18
Journal of Consumer Research
16
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
8
Journal of marketing research : JMR
6
Journal of Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Cambridge handbooks in psychology
2
Journal of marketing
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
2004 Annual meeting, August 1-4, Denver, CO
1
Advertising and consumer psychology
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Auditing : a journal of practice & theory
1
Consumer Psychology Review
1
Consumer psychology review
1
Handbook of brand relationships
1
Handbook of marketing strategy
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Association for Consumer Research : JACR
1
The Routledge companion to identity and consumption
1
The Sage handbook of advertising
1
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ECONIS (ZBW)
65
RePEc
17
OLC EcoSci
16
Other ZBW resources
4
USB Cologne (EcoSocSci)
1
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1
Self-Validation of Cognitive Responses to Advertisements
Briñol, Pablo
;
Petty, Richard E.
;
Tormala, Zakary L.
- In:
Journal of consumer research : JCR ; an …
30
(
2004
)
4
,
pp. 559-573
Persistent link: https://www.econbiz.de/10006647709
Saved in:
2
Naïve theories about persuasion : implications for information processing and consumer attitude change
Briñol, Pablo
;
Rucker, Derek D.
;
Petty, Richard E.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 85-106
Persistent link: https://www.econbiz.de/10011298745
Saved in:
3
A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion
Teeny, Jacob D.
;
Siev, Joseph J.
;
Briñol, Pablo
; …
- In:
Journal of Consumer Psychology
31
(
2020
)
2
,
pp. 382-414
Persistent link: https://www.econbiz.de/10012407275
Saved in:
4
Consumer persuasion : indirect change and implicit balance
Horcajo, Javier
;
Briñol, Pablo
;
Petty, Richard E.
- In:
Psychology & marketing
27
(
2010
)
10
,
pp. 938-963
Persistent link: https://www.econbiz.de/10008903162
Saved in:
5
The effects of power on prosocial outcomes : a self-validation analysis
DeMarree, Kenneth G.
;
Briñol, Pablo
;
Petty, Richard E.
- In:
Journal of economic psychology : research in economic …
41
(
2014
),
pp. 20-30
Persistent link: https://www.econbiz.de/10010428129
Saved in:
6
The effect of regulatory depletion on attitude certainty
Wan, Echo Wen
;
Rucker, Derek D.
;
Tormala, Zakary L.
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 531-541
Persistent link: https://www.econbiz.de/10003983876
Saved in:
7
How certainty transforms persuasion
Tormala, Zakary L.
;
Rucker, Derek D.
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 96-103
Persistent link: https://www.econbiz.de/10011340315
Saved in:
8
From rumors to facts, and facts to rumors : the role of certainty decay in consumer communications
Dubois, David
;
Rucker, Derek D.
;
Tormala, Zakary L.
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 1020-1032
Persistent link: https://www.econbiz.de/10009409053
Saved in:
9
Schlagkräftige Argumente
Tormala, Zakary L.
;
Rucker, Derek D.
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
4
,
pp. 80-89
Persistent link: https://www.econbiz.de/10011535409
Saved in:
10
Understanding advertising effectiveness from a psychological perspective : the importance of attitudes and attitude strength
Rucker, Derek D.
;
Petty, Richard E.
;
Priester, Joseph R.
- In:
The Sage handbook of advertising
,
(pp. 73-88)
.
2007
Persistent link: https://www.econbiz.de/10003570219
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