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Image recovery from negative media coverage of a sport event : destination, venue, and event considerations
Fairley, Sheranne; Lovegrove, Hannah; Newland, Brianna L.; … - In: Sport management review 19 (2016) 3, pp. 352-360
Persistent link: https://www.econbiz.de/10011598948
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To explore or race? : examining endurance athletes' destination event choices
Aicher, Thomas J.; Newland, Brianna L. - In: Journal of vacation marketing : an international journal 24 (2018) 4, pp. 340-354
Persistent link: https://www.econbiz.de/10011951647
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Investigating the interplay among the Olympic Games image, destination image, and country image for four previous hosts
Hahm, Jeeyeon; Tasci, Asli DA; Breiter Terry, Deborah - In: Journal of travel and tourism marketing 35 (2018) 6, pp. 755-771
Persistent link: https://www.econbiz.de/10011918089
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Consumer-based brand equity of a destination for sport tourists versus non-sport tourists
Tasci, Asli DA; Hahm, Jeeyeon; Breiter Terry, Deborah - In: Journal of vacation marketing : an international journal 24 (2018) 1, pp. 62-78
Persistent link: https://www.econbiz.de/10011876084
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A longitudinal study of Olympic Games' impact on the image of a host country
Tasci, Asli DA; Hahm, Jeeyeon; Breiter Terry, Deborah - In: Journal of travel and tourism marketing 36 (2019) 4, pp. 443-457
Persistent link: https://www.econbiz.de/10012179418
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Sports tourism : contemporary issues and new trends on a global market
Bouchet, Patrick; Sobry, Claude - In: The global sport economy : contemporary issues, (pp. 295-320). 2019
Persistent link: https://www.econbiz.de/10012135181
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Inducing destination images among international audiences : the differing effects of promoting sport events on the destination image of a city around the world
Heere, Bob; Wear, Henry; Jones, Adam; Breitbarth, Tim; … - In: Journal of sport management : the official journal of … 33 (2019) 6, pp. 506-517
Persistent link: https://www.econbiz.de/10012145788
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The impact of mega sporting events on host country’s destination images : the cases of the 2014 Sochi Winter Olympics and 2015 Beijing IAAF World Championships
Kim, Yongjae; Kim, Jeeyoon; Cho, Sungho; Yim, Kitae - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 3, pp. 148-164
Persistent link: https://www.econbiz.de/10012153347
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Strategies in sports marketing : technologies and emerging trends
Alonso Dos Santos, Manuel (ed.) - 2014
"This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728007
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A strategic tourism marketing framework for sports mega events : the case of Athens Classic (Authentic) Marathon
Zouni, Georgia; Markogiannaki, Popi; Georgaki, Ioanna - In: Tourism economics : the business and finance of tourism … 27 (2021) 3, pp. 466-481
Persistent link: https://www.econbiz.de/10012522442