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Temporary involvement with appellation of origin

Rodríguez Santos, María Carmen - In: Herausforderungen der internationalen marktorientierten …, (pp. 201-224). 2011

Persistent link: https://www.econbiz.de/10008842280

Motivations and lifestyle : segmentation using the construct AIO

Gonzáles Fernández, Ana M.; Cervantes Blanco, Miguel; … - In: Progress in tourism marketing, (pp. 147-160). 2006

Persistent link: https://www.econbiz.de/10003538554

Consumption culture in Europe : insight into the beverage industry

Rodríguez Santos, María Carmen (contributor) - 2013

"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher

Persistent link: https://www.econbiz.de/10009711362

Is there a European shopping-related lifestyle? : investigating the interaction between national culture and shopping-culture

Laaksonen, Pirjo; Hellén, Katarina; Rodríguez Santos, … - In: Consumption culture in Europe : insight into the …, (pp. 166-210). 2013

Persistent link: https://www.econbiz.de/10009720264

Consumer culture : literature review

Wiedmann, Klaus-Peter; Hennigs, Nadine; Behrens, Stefan; … - In: Consumption culture in Europe : insight into the …, (pp. 72-99). 2013

Persistent link: https://www.econbiz.de/10009720268

What do we know about Europe?

Rodríguez Santos, María Carmen; Abad-González, Julio; … - In: Consumption culture in Europe : insight into the …, (pp. 1-71). 2013

Persistent link: https://www.econbiz.de/10009720270

Efecto del patrocinio de la Copa América en las percepciones de Luis Vuitton : una perspectiva internacional : an international perspective

Küster, Inés; Vila, Natalia; Aldás, Joaquín; … - In: Universia business review : revista trimestral de … 22 (2009), pp. 40-55

Persistent link: https://www.econbiz.de/10003843238

Revisiting the impact of perceived social value on consumer behavior toward luxury brands

Reyes-Menendez, Ana; Palos-Sanchez, Pedro; Saura, José … - In: European management journal 40 (2022) 2, pp. 224-233

Persistent link: https://www.econbiz.de/10013198089

What are you? : pragmatic, self-confident, #hashtag or a vital senior? : using marketing to curb alcoholism and encourage healthy consumption!

Hernandez-Fernandez, Asuncion; Lopez, Natalia Vila; … - In: Journal of food products marketing 24 (2018) 7, pp. 880-905

Persistent link: https://www.econbiz.de/10011965124

Women's happiness and brand content marketing

Blanco-Moreno, Sofía; Costa-Feito, Aroa; Rodríguez … - In: Management decision 62 (2024) 2, pp. 450-470

Persistent link: https://www.econbiz.de/10014637155