//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-WoM and 2.0 opinion leaders
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Social Web
20,588
Social web
20,557
Soziales Netzwerk
16,517
Social network
15,591
Consumer behaviour
6,894
Konsumentenverhalten
6,882
Online-Marketing
6,613
Internet marketing
6,516
Meinung
5,044
Viral marketing
4,875
Virales Marketing
4,855
Opinion
4,743
Unternehmensnetzwerk
4,575
Business network
4,568
Öffentliche Meinung
4,502
Public opinion
3,893
Theorie
3,378
Theory
3,264
Deutschland
2,716
Beziehungsmarketing
2,656
Relationship marketing
2,653
USA
2,525
Germany
2,413
United States
2,316
Electronic Commerce
2,127
Brand management
2,081
Markenführung
2,080
E-commerce
2,042
Soziale Beziehungen
2,026
Online-Handel
2,004
Online retailing
2,001
Social relations
1,991
Network
1,960
Netzwerk
1,951
social networks
1,878
Social media
1,807
China
1,786
social media
1,734
Internet
1,677
Social capital
1,651
more ...
less ...
Online availability
All
Undetermined
17,137
Free
14,368
Type of publication
All
Article
30,903
Book / Working Paper
19,775
Journal
48
Other
32
Type of publication (narrower categories)
All
Article in journal
23,873
Aufsatz in Zeitschrift
23,873
Graue Literatur
5,837
Non-commercial literature
5,837
Working Paper
5,707
Aufsatz im Buch
4,794
Book section
4,794
Arbeitspapier
4,786
Hochschulschrift
1,198
Collection of articles of several authors
868
Sammelwerk
868
Thesis
808
Aufsatzsammlung
643
Case study
552
Fallstudie
552
research-article
387
Conference paper
324
Konferenzbeitrag
324
Konferenzschrift
246
Article
194
Ratgeber
182
Guidebook
162
Dissertation u.a. Prüfungsschriften
153
Collection of articles written by one author
145
Sammlung
145
Bibliographie
115
Amtsdruckschrift
109
Government document
109
Conference proceedings
103
Lehrbuch
65
Bibliografie enthalten
59
Bibliography included
59
Forschungsbericht
57
Textbook
50
Handbook
47
Handbuch
47
Research Report
43
Reprint
40
Systematic review
39
Übersichtsarbeit
39
more ...
less ...
Language
All
English
43,261
German
4,752
Undetermined
2,209
French
209
Spanish
147
Russian
80
Polish
71
Italian
36
Portuguese
19
Swedish
16
Dutch
12
Danish
11
Romanian
11
Bulgarian
7
Finnish
6
Czech
5
Croatian
4
Norwegian
4
Slovak
4
Hungarian
3
Slovenian
3
Serbian
2
Ukrainian
2
Bosnian
1
Valencian
1
Modern Greek (1453-)
1
Multiple languages
1
Turkish
1
more ...
less ...
Author
All
Zenou, Yves
294
Patacchini, Eleonora
110
Jackson, Matthew O.
108
Sabatini, Fabio
79
Goyal, Sanjeev
71
Woessmann, Ludger
71
Fafchamps, Marcel
66
Mauleon, Ana
60
Hayo, Bernd
59
Kuchler, Theresa
56
Stroebel, Johannes
56
Fortin, Bernard
51
Vannetelbosch, Vincent J.
51
Lergetporer, Philipp
50
Bramoullé, Yann
48
McGee, Robert W.
47
Qiu, Liangfei
46
Rusinowska, Agnieszka
45
Calvó-Armengol, Antoni
43
Chandrasekhar, Arun G.
43
Rasul, Imran
43
Galeotti, Andrea
41
Sarangi, Sudipta
40
Werner, Katharina
40
Acemoglu, Daron
39
Bailey, Michael
39
Mayda, Anna Maria
39
Buechel, Berno
38
Dwivedi, Yogesh Kumar
38
Schupp, Jürgen
38
Pin, Paolo
37
Vega-Redondo, Fernando
37
Facchini, Giovanni
36
Kuhn, Andreas
36
Whinston, Andrew B.
36
Liu, Xiaodong
35
Alesina, Alberto
34
Hellmann, Tim
34
Munshi, Kaivan
34
Tan, Yong
34
more ...
less ...
Institution
All
National Bureau of Economic Research
288
IGI Global
127
Springer Fachmedien Wiesbaden
117
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
90
World Bank Group
63
C.E.P.R. Discussion Papers
57
Institute for the Study of Labor (IZA)
52
HAL
48
EconWPA
33
Europäische Kommission / Generaldirektion Justiz
29
Université Paris-Dauphine (Paris IX)
25
Fondazione ENI Enrico Mattei (FEEM)
21
NET Institute
21
OECD
20
Edward Elgar Publishing
19
Nomos Verlagsgesellschaft
17
Verlag Dr. Kovač
17
World Bank
15
Forschungsinstitut zur Zukunft der Arbeit
13
International Food Policy Research Institute (IFPRI)
13
Europäische Kommission
11
Friedrich-Schiller-Universität Jena
11
Institut für Demoskopie Allensbach
11
Santa Fe Institute
11
Tilburg University, Center for Economic Research
11
Tinbergen Instituut
11
Books on Demand GmbH <Norderstedt>
10
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
10
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
10
International Labour Organization (ILO), United Nations
10
Scientific Committee on Consumer Safety SCCS
10
Technische Universität Dresden
10
Departamento de Teoría e Historia Económica, Facultad de Ciencias Económicas y Empresariales
9
Deutscher Dialogmarketing Verband
9
Springer-Verlag GmbH
9
Universität Mannheim
9
American Marketing Association
8
Centre d'Économie de la Sorbonne, Université Paris 1 (Panthéon-Sorbonne)
8
Departamento de Economía, Facultad de Ciencias Sociales
8
Institutet för Näringslivsforskning (IFN)
8
more ...
less ...
Published in...
All
Journal of business research : JBR
663
Discussion paper series / IZA
378
Technological forecasting & social change : an international journal
340
Journal of retailing and consumer services
312
NBER working paper series
289
Working paper / National Bureau of Economic Research, Inc.
265
IZA Discussion Papers
262
SpringerLink / Bücher
250
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
246
Tourism management : research, policies, practice
211
Industrial marketing management : the international journal for industrial and high-tech firms
210
NBER Working Paper
203
Discussion paper / Centre for Economic Policy Research
196
CESifo working papers
191
Information systems research : ISR
189
International journal of internet marketing and advertising : IJIMA
180
IZA Discussion Paper
174
International journal of hospitality management
171
Working paper
164
Journal of management information systems : JMIS
149
Management science : journal of the Institute for Operations Research and the Management Sciences
149
Discussion papers / CEPR
141
Psychology & marketing
138
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
129
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
124
Journal of economic behavior & organization : JEBO
120
International journal of networking and virtual organisations : IJNVO
114
Springer eBook Collection
114
Journal of marketing communications
111
Research policy : policy, management and economic studies of science, technology and innovation
110
Electronic commerce research
109
Journal of travel and tourism marketing
107
Journal of business ethics : JOBE
105
Business horizons
103
International journal of business information systems : IJBIS
102
CESifo Working Paper
100
International journal of contemporary hospitality management
100
Cogent business & management
97
Journal of knowledge management
95
more ...
less ...
Source
All
ECONIS (ZBW)
45,174
RePEc
2,236
USB Cologne (EcoSocSci)
1,297
EconStor
1,216
Other ZBW resources
641
BASE
100
ArchiDok
53
USB Cologne (business full texts)
27
OLC EcoSci
14
more ...
less ...
Showing
41
-
50
of
50,758
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
A targeted approach to viral marketing
Mochalova, Anastasia
;
Nanopoulos, Alexandros
- In:
Electronic commerce research and applications
13
(
2014
)
4
,
pp. 283-294
Persistent link: https://www.econbiz.de/10011348317
Saved in:
42
Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.
;
Combe, Ian Alexander
;
Khusainova, …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
Saved in:
43
When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Peres, Renana
;
Van Den Bulte, Christophe
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10010345569
Saved in:
44
Social network influences on young tourists : an exploratory analysis of determinants of the purchasing intention
Di Pietro, Loredana
;
Pantano, Eleonora
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10010256424
Saved in:
45
Each can help or hurt : negative and positive word of mouth in social network brand communities
Rellilng, Marleen
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 42-58
Persistent link: https://www.econbiz.de/10011490805
Saved in:
46
Social influence and customer referral value
Xevelonakis, Evangelos
- In:
Athens journal of business & economics : AJBE
2
(
2016
)
1
,
pp. 7-15
Persistent link: https://www.econbiz.de/10011565130
Saved in:
47
The impact of Facebook presence on brand image
Coelho, Joana
;
Nobre, Helena
;
Becker, Kip
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
Saved in:
48
From virtual travelers to real friends : relationship-building insights from an online travel community
Kunz, Werner
;
Seshadri, Sukanya
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1822-1828
Persistent link: https://www.econbiz.de/10011384126
Saved in:
49
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
50
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->