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Customer base analysis with recurrent neural networks
Valendin, Jan; Reutterer, Thomas; Platzer, Michael; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 988-1018
Persistent link: https://www.econbiz.de/10013471030
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Application of data mining techniques for customer lifetime value parameters : a review
Aeron, Harsha; Kumar, Ashwani; Janakiraman, M. - In: International journal of business information systems : … 6 (2010) 4, pp. 514-529
Persistent link: https://www.econbiz.de/10008747680
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A cross-cohort changepoint model for customer-base analysis
Gopalakrishnan, Arun; Bradlow, Eric T.; Fader, Peter - In: Marketing science : the marketing journal of the … 36 (2017) 2, pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
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Forecasting customer behaviour in a multi-service financial organisation : a profitability perspective
Audzeyeva, Alena; Summers, Barbara; Schenk-Hoppé, … - 2010
similar behavioural characteristics in previous periods. The model is developed and implemented for a UK retail bank; it is …
Persistent link: https://www.econbiz.de/10008797765
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Statistical modeling and probabilistic composition in the prediction of the customer lifetime value
Sant'Anna, Annibal Parracho; Araujo Ribeiro, Rodrigo … - In: Benchmarking : an international journal ; BIJ 16 (2009) 3, pp. 335-350
Persistent link: https://www.econbiz.de/10009526477
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Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model
Ekinci, Yeliz; Ülengin, Füsun; Uray, Nimet; Ülengin, … - In: European journal of operational research : EJOR 237 (2014) 1, pp. 278-288
Persistent link: https://www.econbiz.de/10010378607
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Incorporating dynamics in customer lifetime value models
Lewis, Michael - In: Handbook of research on customer equity in marketing, (pp. 101-117). 2015
Persistent link: https://www.econbiz.de/10010483496
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Forecasting customer behaviour in a multi-service financial organisation : a profitability perspective
Audzeyeva, Alena; Summers, Barbara; Schenk-Hoppé, … - In: International journal of forecasting 28 (2012) 2, pp. 507-518
Persistent link: https://www.econbiz.de/10009582556
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A partially hidden Markov model of customer dynamics for CLV measurement
Romero, Jaime; Lans, Ralf van der; Wierenga, Berend - In: Journal of interactive marketing : a quarterly … 27 (2013) 3, pp. 185-208
Persistent link: https://www.econbiz.de/10010128371
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A Dynamic Allocation-Execution Decision Method Based on In-App Customer Lifetime Value Prediction
Zhao, Yuanzun; Jin, Tao; Lin, Qian - 2023
One important problem in the marketing and user growth for businesses is to infer the marginal gains of specific campaigns or strategies, which is crucial for the decision makers to determine whether to carry on or terminate certain policies. However, in most cases the return of gaining...
Persistent link: https://www.econbiz.de/10014359427