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Exploring the impact of country-of-origin fit and team identification in sports brand evaluation

Lee, Jin Kyun; Ahn, Taesoo; Lee, Ki-young - In: European Sport management quarterly : ESMQ 16 (2016) 4, pp. 413-432

Persistent link: https://www.econbiz.de/10011607428

A case of multiple (brand) personalities : expanding the methods of brand personality measurement in sport team contexts

Greenhalgh, Greg; Dwyer, Brendan; LeCrom, Carrie W. - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 1, pp. 20-30

Persistent link: https://www.econbiz.de/10011697105

Sports as a component of nation branding initiatives : the case of Latvia

Brencis, Ainars; Ikkala, Jacob - In: The marketing review 13 (2013) 3, pp. 241-254

Persistent link: https://www.econbiz.de/10010237424

Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities

Aiken, K. Damon; Campbell, Richard M.; Koch, Eric C. - In: International journal of sports marketing & sponsorship 15 (2013) 1, pp. 7-19

Persistent link: https://www.econbiz.de/10010234358

The brand attachment and consumer behaviour in sports marketing contexts : the case of football fans in Portugal

Vieira, Carla Barbosa; Sousa, Bruno - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 29-46

Persistent link: https://www.econbiz.de/10012523247

The indirect impact of sports team reputation on the relationship between CEO's image and spectator loyalty in the professional Thai football league

Suchao-in, Kanoknan; Trongjitpituk, Thee - In: International journal of management practice : IJMP 17 (2024) 1, pp. 51-66

Strategic brand management in sports marketing has tended to focus on the impact of team brand association on spectator … loyalty; however, sports team managers may lack effective communication regarding their activities to increase loyalty. Very … little research has been done on the direct and indirect impact of CEO's image and sports team reputation on spectator …

Persistent link: https://www.econbiz.de/10015067079

Tackling international markets : bicultural brand positioning of sport leagues in foreign countries

Weißkopf, Christian; Uhrich, Sebastian - In: Journal of sport management : the official journal of … 38 (2024) 4, pp. 271-286

Persistent link: https://www.econbiz.de/10014633212

Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs

Reghunathan, Aravind; Joseph, Joshy - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 245-264

Persistent link: https://www.econbiz.de/10012697147

The effect of sport video gaming on sport brand attitude, attitude strength, and the attitude-behavior relationship

Kim, Yongjae; Ross, Stephen - In: Journal of sport management : the official journal of … 29 (2015) 6, pp. 657-671

Persistent link: https://www.econbiz.de/10011421910

How do brand personality, identification, and relationship length drive loyalty in sports?

Karjaluoto, Heikki; Munnukka, Juha; Salmi, Milja - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 50-71

Persistent link: https://www.econbiz.de/10011421927

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