, specifically the certification of region of origin (ROO) on the wine label, in the consumer’s wine purchase decision. In addition … descriptive and inferential statistical methods. Findings – The ROO of wine plays a secondary role in influencing consumers when … important factor influencing consumers. It was also found that consumers with a high involvement and interest in wine assign a …

Wine quality perception involves both intrinsic and extrinsic attributes and is related to consumer liking and … experienced, expected, and perceived quality of wine, as well as on the discrepancies between them. Using an experimental design …: (1) blind tasting (2) labelled tasting (region informed evaluation); and (3) wine tasting under full information. In …

, before and two years after, conjunctive wine labeling was introduced in Sonoma County. The results show a higher awareness … demonstrates the potential benefit of associating sub-regional appellations with larger wine regions. …