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The Impact of Animated Banner Ads on Online Consumers : A Feature-Level Analysis Using Eye Tracking

Hong, Weiyin; Cheung, Muller Y.M; Thong, James Y.L - 2021

tracking machine. Experiment 1 found that both motion and looming (animation features) are effective in attracting online … Experiment 2, none of the animation features or their interactions had a significant effect when the subjects were performing a … searching task, indicating that task is an important boundary condition when applying attention theories. Experiment 3 …

Persistent link: https://www.econbiz.de/10013225104

Impact of advertising in creating brand equity with reference to e-tailers

Sarika Omkar P.; Naikwade, Shital Sainath - In: Asia-Pacific journal of management research and innovation 18 (2022) 3/4, pp. 95-106

Persistent link: https://www.econbiz.de/10014246903

Real versus virtual celebrity endorsement : presentation of online product information and consumer attitudes toward digital products

Baoku, Li; Nan, Yafeng - In: Marketing intelligence & planning 42 (2024) 2, pp. 304-328

Persistent link: https://www.econbiz.de/10015056861

Information acquisition during online decision making : a model-based exploration using eye-tracking data

Shi, Savannah Wei; Wedel, Michel; Pieters, F. G. M. Rik - In: Management science : journal of the Institute for … 59 (2013) 5, pp. 1009-1026

Persistent link: https://www.econbiz.de/10009751217

Does a big Duchenne smile really matter on e-commerce websites? : an eye-tracking study in China

Qiuzhen, Wang; Xu, Zhengmin; Cui, Xiling; Wang, Lei; … - In: Electronic commerce research 17 (2017) 4, pp. 609-626

Persistent link: https://www.econbiz.de/10011744339

Fundraising in an interactive online environment

Panic, Katarina; Hudders, Liselot; Cauberghe, Veroline - In: Nonprofit and voluntary sector quarterly 45 (2016) 2, pp. 333-350

Persistent link: https://www.econbiz.de/10011483473

What influences online shopping in Nigeria : trust or website quality?

Esho, Ebes; Verhoef, Grietjie - In: African journal of business and economic research : AJBER 16 (2021) 3, pp. 155-175

Persistent link: https://www.econbiz.de/10013282425

Personalized advertisements with integration of names and photographs : an eye-tracking experiment

Pfiffelmann, Jean; Dens, Nathalie; Soulez, Sébastien - In: Journal of business research : JBR 111 (2020), pp. 196-207

Persistent link: https://www.econbiz.de/10012237800

Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message : an eye-tracking study

Oboudi, Behnam; Elahi, Alireza; Akbari Yazdi, Hossein; … - In: Sport, Business and Management : an international … 13 (2023) 2, pp. 213-227

Persistent link: https://www.econbiz.de/10014317623

The online target advertising design model : a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of...

Idemudia, Efosa C. - In: International journal of information technology and … 15 (2016) 3, pp. 195-226

Persistent link: https://www.econbiz.de/10011719661

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