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Role of electronic word of mouth on purchase intention

Aslam, Wajeeha; Farhat, Kashif; Arif, Imtiaz - In: International journal of business information systems : … 30 (2019) 4, pp. 411-426

Persistent link: https://www.econbiz.de/10012059446

Plenty of attitude : evaluating measures of attitude toward the site

Boostrom, Robert; Balsubramanian, Siva K.; Summey, John H. - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 201-215

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Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)

Komariyah, Nur - 2019

This study aims to identify and analyze, 1. Effect of Welfare Benefits, 2. Effect of Work Experience, 3. Effect of Employee Salaries, 4. Against Employee Performance. Effect of welfare benefits, work experience, and employee salaries on employee performance. The purpose of this study is to...

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Predicting purchase behavior of website audiences

Kagan, Saar; Bekkerman, Ron - In: International journal of electronic commerce : IJEC 22 (2018) 4, pp. 510-539

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Analyzing electronic word of mouth intention for shopping websites : a means-end chain approach

Quyen Phu Thi Phan; Amaya Rivas, Adriana A.; Bat, Tuya - In: Journal of internet commerce 18 (2019) 2, pp. 113-140

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Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)

Lasha, Sarah; Usman, Osly - 2019

interest, 3. The effect of website quality on buying interest, 4. The effect of risk perception on buying interest, 5. The … effect of advertising, word of mouth, website quality, risk perception on buying interest. The purpose of this study was to … gain knowledge and test theories about advertising, word of mouth, website quality, risk perception on buying interest …

Persistent link: https://www.econbiz.de/10014109049

Delighting consumers click by click : antecedents and effects of delight online

Bartl, Christopher; Gouthier, Matthias H. J.; Lenker, Markus - In: Journal of service research : JSR 16 (2013) 3, pp. 386-399

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Exploring online consumer experiences and experiential emotions offered by travel websites that accept cryptocurrency payments

Luo, Jian Ming; Hu, Zongwei; Law, Chun Hung Roberts - In: International journal of hospitality management 119 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10015069858

An integrated model of factors affecting consumer attitudes towards online shopping

Akroush, Mamoun N.; Al-Debei, Mutaz M. - In: Business process management journal 21 (2015) 6, pp. 1353-1376

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Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir

Beig, Faseeh Amin; Nika, Fayaz Ahmad - In: Global business review 23 (2022) 1, pp. 156-175

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