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Tourists' purchase intentions : impact of franchise brand awareness

Lin, Yi Hsin; Lin, Feng Jyh; Ryan, Chris - In: The service industries journal 34 (2014) 9/10, pp. 811-827

Persistent link: https://www.econbiz.de/10010391814

National versus local brands : examining the influences of credence and experience services on customer perceptions of quality in a franchise context

Joen, Hyo-jin Jean; Dant, Rajiv P.; Gleiberman, Aaron M. - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1511-1535

Persistent link: https://www.econbiz.de/10010415544

Creating brand equity when using travel-related online social network web sites

Barreda, Albert - In: Journal of vacation marketing : an international journal 20 (2014) 4, pp. 365-379

Persistent link: https://www.econbiz.de/10010421435

The influence of brand awareness and brand image on brand equity : an empirical study of logistics service providers

Świtała, Marcin; Reformat, Beata; Gamrot, Wojciech; … - In: Journal of economics & management 33 (2018) 3, pp. 96-119

Persistent link: https://www.econbiz.de/10011965746

Conceptualizing, validating, and managing brand equity for tourist satisfaction

Liu, Chih-Hsing; Fang, Yen-Po - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 6, pp. 960-978

Persistent link: https://www.econbiz.de/10011917484

Understanding effective factors affecting brand equity

Bhumiphat Gilitwala; Nag, Amit Kumar - In: Cogent business & management 9 (2022) 1, pp. 1-11

The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived quality, brand association, and brand...

Persistent link: https://www.econbiz.de/10014433771

A research agenda for brand management in a new era of consumerism

King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...