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Indicators of opinion leadership in customer networks : self-reports and degree centrality
Risselada, Hans; Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 449-460
Persistent link: https://www.econbiz.de/10011537262
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Customer responses to channel migration strategies toward the E-channel
Trampe, Debra; Konuş, Umut; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
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For new customers only : a study on the effect of acquisition campaigns on a service company's existing customers' CLV
Lhoest-Snoeck, Sietske; Nierop, Johannes Erjen Maurice van - In: Journal of interactive marketing : a quarterly … 28 (2014) 3, pp. 210-224
Persistent link: https://www.econbiz.de/10010403991
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Customer acquisition strategies : a customer equity management perspective
Peters, Kay; Verhoef, Peter C.; Krafft, Manfred - In: Handbook of research on customer equity in marketing, (pp. 227-264). 2015
Persistent link: https://www.econbiz.de/10010483483
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Assessing consequences of component sharing across brands in the vertical product line in the automotive market
Verhoef, Peter C.; Pauwels, Koen H.; Tuk, Mirjam Alexandra - In: The journal of product innovation management : an … 29 (2012) 4, pp. 559-572
Persistent link: https://www.econbiz.de/10009561575
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Customer intimacy and commitment to relationships with firms in five different sectors : preliminary evidence
Bügel, Marnix S.; Verhoef, Peter C.; Buunk, Bram - In: Journal of retailing and consumer services 18 (2011) 4, pp. 247-258
Persistent link: https://www.econbiz.de/10009232597
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Understanding consumers' multichannel choices across the different stages of the buying process
Gensler, Sonja; Verhoef, Peter C.; Böhm, Martin - In: Marketing letters : a journal of research in marketing 23 (2012) 4, pp. 987-1003
Persistent link: https://www.econbiz.de/10009684826
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Critical incidents and the impact of satisfaction on customer share
Doorn, Jenny van; Verhoef, Peter C. - In: Journal of marketing 72 (2008) 4, pp. 123-142
Persistent link: https://www.econbiz.de/10003747976
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Expanding business-to-business customer relationships : modeling the customer's upgrade decision
Bolton, Ruth M.; Lemon, Katherine N.; Verhoef, Peter C. - In: Journal of marketing 72 (2008) 1, pp. 46-64
Persistent link: https://www.econbiz.de/10003642961
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Understanding brand and dealer retention in the new car market : the moderating role of brand type
Verhoef, Peter C. (contributor); Langerak, Fred (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002208428