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Communicating green marketing appeals effectively : the role of consumers' motivational orientation to promotion versus prevention

Ku, Hsuan-hsuan; Kuo, Chien-chih; Wu, Ching-luen; Wu, … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 41-50

Persistent link: https://www.econbiz.de/10009762983

The effect of scarcity on the purchase intentions of prevention and promotion motivated consumers

Ku, Hsuan-hsuan; Kuo, Chien-chih; Kuo, Tzu-wei - In: Psychology & marketing 29 (2012) 8, pp. 541-548

Persistent link: https://www.econbiz.de/10009575079

Decision-contextual and individual influences on scarcity effects

Ku, Hsuan-Hsuan; Kuo, Chien-Chih; Yang, Yi-Ting; Chung, … - In: European journal of marketing : EJM 47 (2013) 8, pp. 1314-1332

Persistent link: https://www.econbiz.de/10009787163

Is masimum customer servie always a good thing? : customer satisfaction in response to over-attentive service

Ku, Hsuan-hsuan; Kuo, Chien-chih; Chen, Martin - In: Managing service quality : MSQ ; an international journal 23 (2013) 5, pp. 437-452

Persistent link: https://www.econbiz.de/10009792529

The impact of retail out-of-stock options on preferences : the role of consumers' desire for assimilation versus differentiation

Ku, Hsuan-hsuan; Kuo, Chien-chih; Fang, Wei-luen; Yu, Ya-wen - In: Marketing letters : a journal of research in marketing 25 (2014) 1, pp. 53-66

Persistent link: https://www.econbiz.de/10010259968

Signaling new product introduction delays : determinants of clarity of delay-duration announcements

Ku, Hsuan-hsuan; Huang, Chiu-chen; Kuo, Chien-chih - In: Industrial marketing management : the international … 40 (2011) 5, pp. 754-762

Persistent link: https://www.econbiz.de/10009274011

Effects of product quality certification on quality perceptions of stores' own brands

Ku, Hsuan-hsuan; Wang, Po-jen; Kuo, Chien-chih - In: The service industries journal 32 (2012) 5, pp. 807-820

Persistent link: https://www.econbiz.de/10009535895

Ku, Hsuan-Hsuan; Kuo, Chien-Chih; Huang, Wan-Ting - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 1091-1109

Persistent link: https://www.econbiz.de/10011708864

The impact of retail out-of-stock options on preferences: The role of consumers’ desire for assimilation versus differentiation

Ku, Hsuan-Hsuan; Kuo, Chien-Chih; Fang, Wei-Luen; Yu, Ya-Wen - In: Marketing Letters 25 (2014) 1, pp. 53-66

This study tested the hypothesis that retail customers’ drive to assimilation or differentiation moderates the effect on their initial preference for a particular product of their discovery in the store of a previously unconsidered comparable alternative, which happens to be presently out of...

Persistent link: https://www.econbiz.de/10010867855

Decision-contextual and individual influences on scarcity effects

Ku, Hsuan-Hsuan; Kuo, Chien-Chih; Yang, Yi-Ting; Chung, … - In: European journal of marketing : EJM 47 (2013) 8, pp. 1314-1332

Persistent link: https://www.econbiz.de/10010154353