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Theory
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32
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Wansbeek, Tom
128
Leeflang, Peter
110
Doorn, Jenny van
44
Kapteyn, Arie
37
Leeflang, Peter S. H.
36
Meijer, Erik
35
Verhoef, Peter C.
30
Leeflang, P. S. H.
17
Wieringa, Jaap E.
17
Wittink, Dick R.
16
Spierdijk, Laura
12
Wansbeek, Tom J.
11
Bijmolt, Tammo H. A.
10
Reuyl, Jan C.
9
Wansbeek, T.
8
Wedel, Michel
8
Gensler, Sonja
7
Koerts, J.
7
Leeflang, Pieter S. H.
7
Sarafidis, Vasilis
7
Wessels, Roberto E.
7
Buyze, Jeannine
6
Leeflang, Peter S.H.
6
Naert, Philippe A.
6
Rohwedder, Susann
6
van Doorn, Jenny
6
Andrews, Rick L.
5
Balazsi, Laszlo
5
Currim, Imran S.
5
Foekens, Eijte W.
5
Heerde, Harald J. van
5
Helmig, Bernd
5
Huber, Jan-Alexander
5
Natter, Martin
5
Skiera, Bernd
5
Backhaus, Klaus
4
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4
Bekker, Paul
4
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4
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4
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7
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3
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2
CentER for Economic Research, Universiteit van Tilburg
1
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1
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1
International Panel Data Conference <23., 2017, Thessaloniki>
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of econometrics
11
Journal of service research : JSR
9
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
9
Econometric reviews
7
CESifo Working Paper Series
6
Economics letters
6
Journal of business research : JBR
6
MSI reports : working paper series
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Maandblad voor accountancy en bedrijfseconomie : MAB
6
Marketing : journal of research and management
6
Research report / Graduate School Research Institute Systems, Organisations and Management
6
European journal of marketing : EJM
5
Journal of Business & Economic Statistics
5
Journal of marketing
5
Research Report / Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
5
Annales d'économie et de statistique
4
Applied economics
4
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
4
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
4
International series in quantitative marketing
4
Journal of Econometrics
4
Journal of Economic Psychology
4
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
4
Journal of the Academy of Marketing Science
4
Research Memorandum, Institute of Economic Research, Faculty of Economics, University of Groningen
4
Statistics & Probability Letters
4
CESifo Working Paper
3
CESifo working papers
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Econometrica
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Economics Letters
3
Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of retailing
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Marketing letters : a journal of research in marketing
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Schmalenbach Business Review (sbr)
3
Schmalenbach business review : sbr
3
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2
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ECONIS (ZBW)
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RePEc
77
OLC EcoSci
50
USB Cologne (EcoSocSci)
11
EconStor
3
Other ZBW resources
1
Showing
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31
Modeling the effects of pharmaceutical marketing
Leeflang, Peter
;
Wieringa, Jaap E.
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 121-133
Persistent link: https://www.econbiz.de/10003976728
Saved in:
32
Drivers of peak sales for pharmaceutical brands
Fischer, Marc
;
Leeflang, Peter
;
Verhoef, Peter C.
- In:
Quantitative marketing and economics : QME
8
(
2010
)
4
,
pp. 429-460
Persistent link: https://www.econbiz.de/10008826272
Saved in:
33
Why do firms invest in consumer advertising with limited sales response? : a shareholder perspective
Osinga, Ernst C.
;
Leeflang, Peter
;
Srinivasan, Shuba
; …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10008840467
Saved in:
34
Diffusion of franchising as an innovation of managerial organization
Ruiz Conde, Enar
;
Leeflang, Peter
- In:
Marketing : journal of research and management
2
(
2006
)
2
,
pp. 65-75
Persistent link: https://www.econbiz.de/10003391482
Saved in:
35
Building models for marketing decisions : past, present and future
Leeflang, Peter
;
Wittink, Dick R.
-
2007
Persistent link: https://www.econbiz.de/10003540557
Saved in:
36
Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel
;
Vriens, Marco
;
Bijmolt, Tammo H. A.
; …
-
2007
Persistent link: https://www.econbiz.de/10003541612
Saved in:
37
Marketing variables in macro-level diffusion models
Ruiz-Conde, Enar
;
Leeflang, Peter
;
Wieringa, Jaap E.
- In:
Journal für Betriebswirtschaft : management review …
56
(
2006
)
3
,
pp. 155-183
Persistent link: https://www.econbiz.de/10003392264
Saved in:
38
Getting marketing back into the boardroom : the influence of the marketing department in companies today
Verhoef, Peter C.
;
Leeflang, Peter
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 34-41
Persistent link: https://www.econbiz.de/10003982241
Saved in:
39
Analytics for customer engagement
Bijmolt, Tammo H. A.
;
Leeflang, Peter
;
Block, Frank
; …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10008652111
Saved in:
40
Early marketing matters : a time-varying parameter approach to persistence modeling
Osinga, Ernst C.
;
Leeflang, Peter
;
Wieringa, Jaap E.
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 173-185
Persistent link: https://www.econbiz.de/10003947454
Saved in:
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