Asking people a question about performing a target behavior influences future performance of that behavior. While contextually robust and methodologically simple, this “question-behavior effect” reveals theoretical complexity as evidenced by the large number of proposed explanations for the...

This research draws upon theoretical perspectives related to regulatory focus and self-view in the context of “green” advertising appeals. A pattern of results similar to that typically reported in the literature is replicated (i.e., promotion-framed messages are more persuasive for...