Showing 91 - 100 of 251
Persistent link: https://www.econbiz.de/10003673974
Persistent link: https://www.econbiz.de/10003674424
Persistent link: https://www.econbiz.de/10003577816
Persistent link: https://www.econbiz.de/10003534832
Persistent link: https://www.econbiz.de/10003923109
Persistent link: https://www.econbiz.de/10009301175
Persistent link: https://www.econbiz.de/10009576995
Persistent link: https://www.econbiz.de/10009489012
Persistent link: https://www.econbiz.de/10011430271
"This four-volume collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety. Business-to-business marketing is fast catching up with business-to-consumer marketing as a subject of study, and in recognition of its...
Persistent link: https://www.econbiz.de/10011288943