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Correspondence sales education in the early twentieth century : the case of the Sheldon School (1902 - 39)
Tadajewski, Mark - In: Business history 53 (2011) 7, pp. 1130-1151
Persistent link: https://www.econbiz.de/10009412769
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Promoting the consumer society : Ernest Dichter, the Cold War and FBI
Tadajewski, Mark - In: Journal of historical research in marketing 5 (2013) 2, pp. 192-211
Persistent link: https://www.econbiz.de/10009758439
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Helen Woodward and Hazel Kyrk : economic radicalism, consumption symbolism and female contributions to marketing theory and advertising practice
Tadajewski, Mark - In: Journal of historical research in marketing 5 (2013) 3, pp. 385-412
Persistent link: https://www.econbiz.de/10009793450
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Interpreting Brown and Hackley (2012) : from History to the histories of marketing theory and practice
Tadajewski, Mark - In: Journal of historical research in marketing 4 (2012) 2, pp. 316-323
Persistent link: https://www.econbiz.de/10009561214
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Dixon's library : on the structuring of the marketplace and marketing practices
Tadajewski, Mark - In: Journal of historical research in marketing 3 (2011) 1, pp. 118-130
Persistent link: https://www.econbiz.de/10008936932
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The foundations of relationship marketing : reciprocity and trade relations
Tadajewski, Mark - In: Marketing theory 9 (2009) 1, pp. 9-38
Persistent link: https://www.econbiz.de/10003826378
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Eventalizing the marketing concept
Tadajewski, Mark - In: Journal of marketing management : MM 25 (2009) 1/2, pp. 191-217
Persistent link: https://www.econbiz.de/10003831042
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Incommensurable paradigms, cognitive bias and the politics of marketing theory
Tadajewski, Mark - In: Marketing theory 8 (2008) 3, pp. 273-297
Persistent link: https://www.econbiz.de/10003750744
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Marketization : exploring the geographic expansion of market ideology
Tadajewski, Mark - In: Marketization : theory and evidence from emerging economies, (pp. 3-20). 2020
Persistent link: https://www.econbiz.de/10012227185
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The alternative “Marketing Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark - In: Journal of historical research in marketing 8 (2016) 2, pp. 308-334
Persistent link: https://www.econbiz.de/10011598252