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Paradigm debates and marketing...
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Marketing theory
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Tadajewski, Mark
251
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Ellis, Nick
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Journal of Historical Research in Marketing
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22
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16
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Management Decision
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Marketization : theory and evidence from emerging economies
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Qualitative Market Research: An International Journal
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Routledge Studies in the History of Marketing
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ECONIS (ZBW)
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Other ZBW resources
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RePEc
2
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21
Correspondence sales education in the early twentieth century : the case of the Sheldon School (1902 - 39)
Tadajewski, Mark
- In:
Business history
53
(
2011
)
7
,
pp. 1130-1151
Persistent link: https://www.econbiz.de/10009412769
Saved in:
22
Promoting the consumer society : Ernest Dichter, the Cold War and FBI
Tadajewski, Mark
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10009758439
Saved in:
23
Helen Woodward and Hazel Kyrk : economic radicalism, consumption symbolism and female contributions to marketing theory and advertising practice
Tadajewski, Mark
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 385-412
Persistent link: https://www.econbiz.de/10009793450
Saved in:
24
Interpreting Brown and Hackley (2012) : from History to the histories of marketing theory and practice
Tadajewski, Mark
- In:
Journal of historical research in marketing
4
(
2012
)
2
,
pp. 316-323
Persistent link: https://www.econbiz.de/10009561214
Saved in:
25
Dixon's library : on the structuring of the marketplace and marketing practices
Tadajewski, Mark
- In:
Journal of historical research in marketing
3
(
2011
)
1
,
pp. 118-130
Persistent link: https://www.econbiz.de/10008936932
Saved in:
26
The foundations of relationship marketing : reciprocity and trade relations
Tadajewski, Mark
- In:
Marketing theory
9
(
2009
)
1
,
pp. 9-38
Persistent link: https://www.econbiz.de/10003826378
Saved in:
27
Eventalizing the marketing concept
Tadajewski, Mark
- In:
Journal of marketing management : MM
25
(
2009
)
1/2
,
pp. 191-217
Persistent link: https://www.econbiz.de/10003831042
Saved in:
28
Incommensurable paradigms, cognitive bias and the politics of marketing theory
Tadajewski, Mark
- In:
Marketing theory
8
(
2008
)
3
,
pp. 273-297
Persistent link: https://www.econbiz.de/10003750744
Saved in:
29
Marketization : exploring the geographic expansion of market ideology
Tadajewski, Mark
- In:
Marketization : theory and evidence from emerging economies
,
(pp. 3-20)
.
2020
Persistent link: https://www.econbiz.de/10012227185
Saved in:
30
The alternative “Marketing Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
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