Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Regulatory congruence effects...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising effects
67
Werbewirkung
67
Consumer behaviour
63
Konsumentenverhalten
63
Werbung
45
Advertising
44
Belgien
44
Belgium
44
Internet marketing
25
Online-Marketing
25
Brand management
24
Markenführung
24
Brand image
18
Product Placement
18
Product placement
18
Markenimage
17
Marketing management
16
Marketingmanagement
16
Children
14
Fernsehwerbung
14
Kinder
14
Television advertising
14
Target group
13
Zielgruppe
13
Emotion
11
Viral marketing
11
Virales Marketing
11
Psychology of advertising
10
Werbepsychologie
10
Automotive market
8
Computerspiel
8
Kfz-Markt
8
Marketing
8
Social Web
8
Social web
8
Video game
8
Advertising planning
7
Brand
7
Jugendliche
7
Markenartikel
7
more ...
less ...
Online availability
All
Undetermined
71
Free
3
Type of publication
All
Article
190
Book / Working Paper
52
Type of publication (narrower categories)
All
Article in journal
109
Aufsatz in Zeitschrift
109
Aufsatz im Buch
28
Book section
28
Arbeitspapier
20
Working Paper
20
Graue Literatur
18
Non-commercial literature
18
Lehrbuch
5
Aufsatzsammlung
4
Textbook
4
Conference paper
3
Konferenzbeitrag
3
Bibliografie
2
Collection of articles of several authors
2
Handbook
2
Handbuch
2
Sammelwerk
2
Glossar enthalten
1
Glossary included
1
Konferenzschrift
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
185
Undetermined
45
Dutch
12
Author
All
Pelsmacker, Patrick de
160
Dens, Nathalie
59
De Pelsmacker, Patrick
38
Geuens, Maggie
37
Janssens, Wim
19
Cauberghe, Verolien
18
Cauberghe, Veroline
18
Pelsmacker, Patrick De
18
Hudders, Liselot
17
Moons, Ingrid
14
Van den Bergh, Joeri
11
Jegers, Marc
10
Purnawirawan, Nathalia
10
Cornelis, Erlinde
9
Cuyvers, Ludo
9
Verhellen, Yann
9
Barbarossa, Camilla
6
De Cannière, Marie Hélène
6
De Jans, Steffi
6
Willemé, Peter
6
Avramova, Yana R.
5
De Keyzer, Freya
5
Goos, Peter
5
Panic, Katarina
5
Viviers, Wilma
5
Aleksandrovs, Leonids
4
Daems, Kristien
4
Dahl, Stephan
4
De Meulenaer, Sarah
4
Eagle, Lynne C.
4
Faseur, Tine
4
Taylor, Charles Raymond
4
Wouters, Marijke
4
Adams, Leen
3
Banks, Ivana Bušljeta
3
Beuckels, Emma
3
Buzeta, Cristian
3
Driesen, Liesbeth
3
Dumont, Michel
3
Majmundar, Anuja
3
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
20
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
Journal of business research : JBR
15
Journal of marketing communications
11
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Journal of advertising : official publication of the American Academy of Advertising
10
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
International journal of advertising : the review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of Business Research
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of advertising
4
Journal of electronic commerce research : JECR
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
Breaking new ground in theory and practice
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Journal of service management
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
The journal of brand management : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
Applied economics
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of electronic commerce : IJEC
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of marketing management : MM
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
South African journal of economic and management sciences
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Young Consumers
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising worldwide : advertising conditions in selected countries
1
more ...
less ...
Source
All
ECONIS (ZBW)
181
OLC EcoSci
40
RePEc
7
USB Cologne (EcoSocSci)
7
Other ZBW resources
7
Showing
91
-
100
of
242
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
91
Balance and sequence in online reviews : how perceived usefulness affects attitudes and intentions
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 244-255
Persistent link: https://www.econbiz.de/10009631544
Saved in:
92
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Saved in:
93
Affect is an important factor in processing Alzheimer disease awareness messages
Lewi, Martine
;
Pelsmacker, Patrick de
- In:
Breaking new ground in theory and practice
,
(pp. 55-73)
.
2011
Persistent link: https://www.econbiz.de/10009380034
Saved in:
94
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
95
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
96
Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
The changing roles of advertising : [extended versions …
,
(pp. 233-243)
.
2013
Persistent link: https://www.econbiz.de/10009773026
Saved in:
97
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
98
An examination of the current usage of probability markers in print advertising : a content analysis
Banks, Ivana Bušljeta
;
Pelsmacker, Patrick de
- In:
The changing roles of advertising : [extended versions …
,
(pp. 299-312)
.
2013
Persistent link: https://www.econbiz.de/10009773953
Saved in:
99
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
100
Promoting dental care to children using traditional and interactive media following threat appeals
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Current insights and future trends : [extended versions …
,
(pp. 331-340)
.
2012
Persistent link: https://www.econbiz.de/10009748088
Saved in:
First
Prev
6
7
8
9
10
11
12
13
14
15
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
