Advertising helps in selling. It helps in selling through the art and business of persuasive communication. With …. Advertising makes a psychological impact on the consumers and so invites them to buy a product. Being loaded with psychological … overtone, the language of advertising messages is subtle and mesmerising. A dusky woman will buy a tube of imported fairness …

the stage -- The origins of modern-day advertising -- Advertising in practice: the nuts and bolts of the industry -- The … functions of advertising -- The effects of advertising: a psychological perspective -- Consumer responses -- Can advertising … create desires and boost materialism? -- Assessing advertising effects on consumer responses -- Source and message variables …

emotion could lead to a new phase in the ongoing effort to obtain maximum return from advertising spend."--Jacket …10. From brains to advertisements -- 11. Why should advertising be researched? -- What I learnt from a Zulu miner with … advertising clutter affects TV's power -- Declining advertising memorability is not necessarily declining advertising …