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Building brand authenticity
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Consumer behaviour
14
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Brand management
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9
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7
Marketingmanagement
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Authenticity
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English
54
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Beverland, Michael B.
77
Farrelly, Francis
14
Lindgreen, Adam
12
Farrelly, Francis J.
6
Cankurtaran, Pinar
5
Lim, Elison Ai Ching
5
Bove, Liliana L.
4
Micheli, Pietro
4
Napoli, Julie
4
Sands, Sean
4
Chung, Emily
3
Healy, Michael J.
3
Healy, Michael John
3
Karpen, Ingo O.
3
Oppewal, Harmen
3
Wilner, Sarah J. S.
3
Yap, Jo En
3
Dickinson, Sonia J.
2
Gemser, Gerda
2
Hingley, Martin K.
2
Kates, Steven M.
2
Quester, Pascale G.
2
Shankar, Avi
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Downey, Hilary
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Hingley, Martin
1
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Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business research : JBR
6
Journal of marketing management : MM
5
Journal of the Academy of Marketing Science
4
Design management review
3
Market orientation : transforming food and agribusiness around the customer
3
Memorable customer experiences : a research anthology
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of Business Research
2
Journal of macromarketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Psychology & marketing
2
Qualitative market research : an international journal
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Entrepreneurship & Regional Development
1
Entrepreneurship and regional development : an international journal
1
European Journal of Marketing
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
International Journal of Wine Marketing
1
Journal of Business & Industrial Marketing
1
Journal of Consumer Research
1
Journal of Management Studies
1
Journal of Product Innovation Management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of management studies : JMS
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing theory
1
Operations research, Management science : OR MS ; the international literature digest
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Qualitative Market Research: An International Journal
1
Research in consumer behavior
1
Technovation : an international journal of technical innovation and entrepreneurship
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
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ECONIS (ZBW)
48
OLC EcoSci
18
RePEc
5
Other ZBW resources
5
BASE
1
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11
Implementing market orientation in industrial firms: a multiple case study
Beverland, Michael B.
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 430-442
Persistent link: https://www.econbiz.de/10003469135
Saved in:
12
Can all brands innovate in the same way? : a typology of brand position and innovation effort
Beverland, Michael B.
;
Napoli, Julie
;
Farrelly, Francis
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 33-48
Persistent link: https://www.econbiz.de/10003937621
Saved in:
13
Barries to network innovation in UK ethnic fresh produce supply
Hingley, Martin K.
;
Lindgreen, Adam
;
Beverland, Michael B.
- In:
Entrepreneurship and regional development : an …
22
(
2010
)
1
,
pp. 77-96
Persistent link: https://www.econbiz.de/10003947587
Saved in:
14
Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances
Beverland, Michael B.
;
Farrelly, Francis
;
Quester, …
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 698-716
Persistent link: https://www.econbiz.de/10003990416
Saved in:
15
From strategy to tactics : building, implementing, and managing brand equity in business markets
Lindgreen, Adam
;
Beverland, Michael B.
;
Farrelly, Francis
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1223-1225
Persistent link: https://www.econbiz.de/10008807167
Saved in:
16
Special issue: Building, implementing, and managing brand equity in business markets
Beverland, Michael B.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008807171
Saved in:
17
Understanding retail experiences - the case for ethnography
Healy, Michael J.
;
Beverland, Michael B.
;
Oppewal, Harmen
; …
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
6
,
pp. 751-778
Persistent link: https://www.econbiz.de/10003597769
Saved in:
18
Projecting authenticity through advertising : consumer judgements of advertisers' claims
Beverland, Michael B.
;
Lindgreen, Adam
;
Vink, Michiel W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 5-15
Persistent link: https://www.econbiz.de/10003708152
Saved in:
19
Exploring the dark side of pet ownership : status- and control-based pet consumption
Beverland, Michael B.
;
Farrelly, Francis
;
Lim, Elison …
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 490-496
Persistent link: https://www.econbiz.de/10003709370
Saved in:
20
Commentary on Exploring the dark side of pet ownership : status- and control-based pet consumption ; a reinterpretation of the data
Ahuvia, Aaron
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 497-499
Persistent link: https://www.econbiz.de/10003709372
Saved in:
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