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Building brand authenticity
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Consumer behaviour
14
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English
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Beverland, Michael B.
77
Farrelly, Francis
14
Lindgreen, Adam
12
Farrelly, Francis J.
6
Cankurtaran, Pinar
5
Lim, Elison Ai Ching
5
Bove, Liliana L.
4
Micheli, Pietro
4
Napoli, Julie
4
Sands, Sean
4
Chung, Emily
3
Healy, Michael J.
3
Healy, Michael John
3
Karpen, Ingo O.
3
Oppewal, Harmen
3
Wilner, Sarah J. S.
3
Yap, Jo En
3
Dickinson, Sonia J.
2
Gemser, Gerda
2
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2
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2
Quester, Pascale G.
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Shankar, Avi
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business research : JBR
6
Journal of marketing management : MM
5
Journal of the Academy of Marketing Science
4
Design management review
3
Market orientation : transforming food and agribusiness around the customer
3
Memorable customer experiences : a research anthology
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of Business Research
2
Journal of macromarketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Psychology & marketing
2
Qualitative market research : an international journal
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Entrepreneurship & Regional Development
1
Entrepreneurship and regional development : an international journal
1
European Journal of Marketing
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
International Journal of Wine Marketing
1
Journal of Business & Industrial Marketing
1
Journal of Consumer Research
1
Journal of Management Studies
1
Journal of Product Innovation Management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of management studies : JMS
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing theory
1
Operations research, Management science : OR MS ; the international literature digest
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Qualitative Market Research: An International Journal
1
Research in consumer behavior
1
Technovation : an international journal of technical innovation and entrepreneurship
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
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ECONIS (ZBW)
48
OLC EcoSci
18
RePEc
5
Other ZBW resources
5
BASE
1
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31
Exploring consumer conflict management in service encounters
Beverland, Michael B.
;
Kates, Steven M.
;
Lindgreen, Adam
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 617-633
Persistent link: https://www.econbiz.de/10008747765
Saved in:
32
How brands craft national identity
Beverland, Michael B.
;
Eckhardt, Giana M.
;
Sands, Sean
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
Saved in:
33
Brand management : co-creating meaningful brands
Beverland, Michael B.
-
2021
-
Second edition
Persistent link: https://www.econbiz.de/10012583694
Saved in:
34
How to write up case-study methodology sections : editorial
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Beverland, …
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. A7-A10
Persistent link: https://www.econbiz.de/10013194563
Saved in:
35
A critical framework for examining sustainability claims of the sharing economy : exploring the tensions within platform brand discourses
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Loussaïef, Leila
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013257861
Saved in:
36
Animals in our lives : an interactive well-being perspective
Wünderlich, Nancy V.
;
Mosteller, Jill
;
Beverland, …
- In:
Journal of macromarketing
41
(
2021
)
4
,
pp. 646-662
Persistent link: https://www.econbiz.de/10012794247
Saved in:
37
Mapping the unarticulated potential of qualitative research : stepping out from the shadow of quantitative studies
Nuttall, Peter
;
Shankar, Avi
;
Beverland, Michael B.
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 153-166
Persistent link: https://www.econbiz.de/10009126986
Saved in:
38
Strategically releasing control: Navigating the complexities of enabling category captains
Sands, Sean
;
Beverland, Michael B.
;
Campbell, Colin L.
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 181-193
Persistent link: https://www.econbiz.de/10012322029
Saved in:
39
Using design thinking to respond to crises : B2B lessons from the 2020 COVID-19 pandemic
Cankurtaran, Pinar
;
Beverland, Michael B.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 255-260
Persistent link: https://www.econbiz.de/10012285362
Saved in:
40
The brand authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
Saved in:
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