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Young Malaysians' chocolate brand familiarity : the effect of brand's country of origin and consumer consumption level
Teo Poh Chuin; Osman Mohamad - In: Business strategy series 13 (2012) 1, pp. 13-20
Persistent link: https://www.econbiz.de/10009487340
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Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu; McIntyre, John R.; Wu, Jun; Arora, Amit - In: Journal of international consumer marketing 27 (2015) 1, pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
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The politics of image and nation branding in post-communist countries : branding policies in Romania
Pătraşcu, Cristina - In: Public administration & regional studies 7 (2014) 1, pp. 40-48
Persistent link: https://www.econbiz.de/10011416832
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The country of brand communication in the retail setting : an analysis of Italian products in China
Hu, Lala; Checchinato, Francesca - In: Australasian marketing journal 23 (2015) 4, pp. 325-332
Persistent link: https://www.econbiz.de/10011419490
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Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven; Bianchi, Constanza - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 1, pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
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Public image of the Nigerian branded exports
Odia, Edith Onowe; Agbonifoh, Barnabas Aigbojie - In: Indian journal of economics & business : IJEB 14 (2015) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011381565
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Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac; Phau, Ian - In: Marketing intelligence & planning 33 (2015) 3, pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
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The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin; He, Xinming - In: The journal of brand management : an international journal 22 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
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Breaking free of a stereotype : should a domestic brand pretend to be a foreign one?
Zhang, Kaifu - In: Marketing science : the marketing journal of the … 34 (2015) 4, pp. 539-554
Persistent link: https://www.econbiz.de/10011313063
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Multidimensional structures of brand and country images, and their effects on product evaluation
Koubaa, Yamen; Methamem, Rym Boudali; Fort, Fatiha - In: International journal of market research : JMRS ; the … 57 (2015) 1, pp. 95-124
Persistent link: https://www.econbiz.de/10010529568