Narrow search
Showing 141 - 150 of 159,514
Cover Image
Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
Cover Image
Projected and perceived destination brand personalities : the case of South Korea
Kim, Soyeon; Lehto, Xinran Y. - In: Journal of travel research : a quarterly publication of … 52 (2013) 1, pp. 117-130
Persistent link: https://www.econbiz.de/10009749874
Cover Image
The country brand trap
Berríos, Rodrigo; Saens, Rodrigo - In: CEPAL review (2012) 106, pp. 75-88
Persistent link: https://www.econbiz.de/10009700572
Cover Image
Impact of tourism marketing on destination image : industry perspectIves
Day, Jonathon; Cai, Liping A.; Murphy, Laurie - In: Tourism analysis : an interdisciplinary tourism & … 17 (2012) 3, pp. 273-284
Persistent link: https://www.econbiz.de/10009622514
Cover Image
Argentine consumers' perceptions of the US brand personality
Rojas-Méndez, José I.; Papadopoulos, Nicolas G. - In: Latin American business review : journal of the … 13 (2012) 4, pp. 329-345
Persistent link: https://www.econbiz.de/10009714822
Cover Image
Interplay of brand origin and product origin on persuasion
Lee, Sangwon; He, Xin - In: Asian journal of marketing : the official journal of … 8 (2014) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10010355113
Cover Image
Investigating attitudes toward three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)
Bianchi, Constanza; Pike, Steven; Lings, Ian - In: Tourism management : research, policies, practice 42 (2014), pp. 215-223
Persistent link: https://www.econbiz.de/10010355145
Cover Image
The impact of national brand introductions on hard-discounter image and share-of-wallet
Lourenço, Carlos J. S.; Gijsbrechts, Els - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 368-382
Persistent link: https://www.econbiz.de/10010223392
Cover Image
Origin of the product and the buying decision
Veith, Cristina; Lianu, Costin - In: Theoretical and applied economics : GAER review 20 (2013) 11, pp. 147-164
Persistent link: https://www.econbiz.de/10010224745
Cover Image
Private and national brand consumers' images of fashion stores
Herstein, Ram; Gilboa, Shaked; Gamliel, Eyal - In: The journal of product & brand management 22 (2013) 5/6, pp. 331-341
Persistent link: https://www.econbiz.de/10010224854