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The sun and beach myth : the impact of pull-based factors and "things-to-do" on tourists' motivations and place images

Gertner, Rosane K.; João, Freire - In: International journal of leisure and tourism marketing … 6 (2019) 3/4, pp. 194-213

Persistent link: https://www.econbiz.de/10012160470

#Visitspain : breaking down affective and cognitive attributes in the social media construction of the tourist destination image

Garay Tamajón, Luis Alfonso - In: Tourism management perspectives : TMP 32 (2019), pp. 1-11

Persistent link: https://www.econbiz.de/10012128963

Geography as branding : descriptive evidence from Taobao

Chintagunta, Pradeep K.; Chu, Junhong - In: Quantitative marketing and economics : QME 19 (2021) 1, pp. 53-92

Persistent link: https://www.econbiz.de/10012488949

Place images and nation branding in the African context : challenges, opportunities, and questions for policy and research

Papadopoulos, Nicolas G.; Hamzaoui-Essoussi, Leila - In: Africa journal of management 1 (2015) 1/4, pp. 54-77

Persistent link: https://www.econbiz.de/10011713738

A review of "Place images and nation branding in the African context: challenges, opportunities, and questions for policy and research" : (Nicolas Papadopoulos and Leila Hamzaoui-E...

Jaffe, Eugene D. - In: Africa journal of management 1 (2015) 1/4, pp. 284-294

Persistent link: https://www.econbiz.de/10011713895

Determining the predictive importance of the core dimensions of nation brands

Lahrech, Abdelmounaim; Aldabbas, Hazem; Juusola, Katariina - In: The journal of product & brand management 32 (2023) 8, pp. 1207-1219

Persistent link: https://www.econbiz.de/10014485561

Role of attitudes in Brazil's country brand image

Giraldi, Janaina de Moura Engracia; Maheshwari, Vishwas; … - In: International journal of business and globalisation : IJBG 21 (2018) 3, pp. 297-307

Persistent link: https://www.econbiz.de/10011967094

How companies from developing and emerging countries can leverage their brand equity in terms of place branding

Herstein, Ram; Berger, Ron; D. Jaffe, Eugene - In: Competitiveness Review 24 (2014) 4, pp. 293-305

Purpose – The purpose of this conceptual paper is to present a new approach that will enable marketers in developing and emerging countries to promote their products, irrespective of their country of origin’s image. Many companies in emerging and developing countries, intent on exporting...

Persistent link: https://www.econbiz.de/10014702506

Mortality salience effects on evaluations of foreign brands : evidence from India

Banerjee, Shubhomoy; Ghosh, Abhijit; Kagan, Albert; … - In: Journal of international consumer marketing 31 (2019) 2, pp. 147-161

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Experience marketing in country branding : theoretical developments and an Estonian case study

Same, Siiri - In: Research in economics and business : Central and … 6 (2014) 1, pp. 65-88

Persistent link: https://www.econbiz.de/10010434547