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Is entrepreneurial branding relevant to B-to-B service ventures?
Sohn, Anja; Freiling, Jörg - In: The IUP journal of brand management : IJBRM 8 (2011) 2, pp. 7-18
Persistent link: https://www.econbiz.de/10009295589
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Pegasus town : innovative marketing of a new property venture
Briggs, Maxwell - In: Marketing intelligence & planning 29 (2011) 6, pp. 602-610
Persistent link: https://www.econbiz.de/10009385346
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An exploration of celebrity business ventures and their appeal to fans and non-fans
Teng, Weichen; Su, Yaohua; Liao, Tien-Tien; Wei, Cang-Liang - In: Journal of retailing and consumer services 54 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012238325
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Effects of brand-related and market signals on franchisees’ entrepreneurial decisions : a multi-country panel data analysis
Calderón-Monge, Esther; Huerta-Zavala, Pilar; … - In: International entrepreneurship and management journal 15 (2019) 2, pp. 573-588
Persistent link: https://www.econbiz.de/10012226848
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Brand orientation in a culturally-diverse context : entrepreneurial insights gained from a structurationist perspective
Vallaster, Christine; Czinkota, Michael R. - In: International journal of entrepreneurial venturing 8 (2016) 4, pp. 355-377
Persistent link: https://www.econbiz.de/10011673588
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Entrepreneurial branding : measuring consumer preferences through choice-based conjoint analysis
Eggers, Fabian; Eggers, Felix; Kraus, Sascha - In: International entrepreneurship and management journal 12 (2016) 2, pp. 427-444
Persistent link: https://www.econbiz.de/10011591369
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Entrepreneurial marketing and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
Ferreira, Caitlin C.; Ferguson, Sarah Lord; Pitt, Leyland F. - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 9/10, pp. 867-885
Persistent link: https://www.econbiz.de/10012178447
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Linking entrepreneurial orientation to brand reputation
Rua, Orlando Manuel Martins Marques de Lima; França, … - In: Global business & economics review 20 (2018) 5/6, pp. 667-678
Persistent link: https://www.econbiz.de/10012126552
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Assessing the notion of art as a product : entrepreneurial marketing insights from the visual arts
Fillis, Ian; Lehman, Kim; Wickham, Mark - In: Journal of research in marketing and entrepreneurship 25 (2023) 3, pp. 410-430
Persistent link: https://www.econbiz.de/10014506455
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De Nuestra Familia a La Suya : Amelia Ceja bringing wine to the people
Bal, Anjali S.; Weidner, Kelly - In: Go-to-market strategies for women entrepreneurs : …, (pp. 17-24). 2019
Persistent link: https://www.econbiz.de/10012220531