Narrow search
Showing 11 - 20 of 154,681
Cover Image
Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida; Gonçalves, Helena Martins - In: Business horizons 57 (2014) 6, pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
Cover Image
Success factors of brand community management in social media
Göttel, Vincent; Wirtz, Bernd W.; Langer, Paul F. - In: International journal of electronic business : IJEB 16 (2021) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10012508936
Cover Image
The impact of Facebook presence on brand image
Coelho, Joana; Nobre, Helena; Becker, Kip - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
Cover Image
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.; Pervan, Simon J.; Johnson, Lester W. - In: Journal of strategic marketing 26 (2018) 6, pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Cover Image
User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine; Eijkeren, Anouk van - In: International journal of business environment : IJBE 8 (2016) 3, pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
Cover Image
E-commerce market trends : a case study in leveraging Web 2.0 technologies to gain and improve competitive advantage
Kiu, Ching-Chieh; Lee, Chien-Sing - In: International journal of business information systems : … 25 (2017) 3, pp. 373-392
Persistent link: https://www.econbiz.de/10011756978
Cover Image
Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin; Blampied, Simon; Miszczak, Sonia; … - In: Journal of food products marketing 20 (2014) 4, pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
Cover Image
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Cover Image
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee; Tang, Liang; Fiore, Ann Marie - In: International journal of hospitality management 36 (2014), pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Cover Image
The influence of brand community on co-creation : a cross national study of the brand AXE in France and Tunisia
Benmiled-Cherif, Héla; Kaufmann, Hans Rüdiger; … - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 285-299
Persistent link: https://www.econbiz.de/10011573426