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The impact of country of origin on brand equity : an analysis of the wine sector

Passagem, Nadia; Crespo, Cátia Fernandes; Almeida, … - In: Wine Economics and Policy 9 (2020) 2, pp. 63-81

The purpose of this study is to explore the country of origin´s effects on brand equity dimensions. This research selected wine as the product category and data were collected from Portuguese and Canadian consumers. Our conceptual framework incorporates the influence of country of origin on...

Persistent link: https://www.econbiz.de/10012510953

Country image at risk : spillover effects of product-harm crises and the role of trust

Aichner, Thomas; Wilken, Robert; Coletti, Paolo - In: Journal of global marketing 34 (2021) 2, pp. 73-89

Persistent link: https://www.econbiz.de/10012515199

Believe it or not : the effect of involvement on the credibility of image transfer through co-branding

Nasution, Reza Ashari; Arnita, Devi; Purnama, Saqina Qanidya - In: Journal of international consumer marketing 33 (2021) 5, pp. 578-594

Persistent link: https://www.econbiz.de/10012650588

Country image at risk : spillover effects of product-harm crises and the role of trust

Aichner, Thomas; Wilken, Robert; Coletti, Paolo - In: Journal of global marketing 34 (2021) 2, pp. 73-89

Persistent link: https://www.econbiz.de/10012584503

Influence of socio-psychological factors on consumers purchasing behavior in Kazakhstan

Ostrovskiy, Alexandr; Garkavenko, Vladimir; Rybina, Liza - In: The service industries journal 41 (2021) 7/8, pp. 527-552

Persistent link: https://www.econbiz.de/10012586707

Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships

Angell, Robert J.; Bottomley, Paul; Brečić, Ružica; … - In: European Sport management quarterly : ESMQ 21 (2021) 4, pp. 605-624

Persistent link: https://www.econbiz.de/10012623297

Branded there, made here? : how country equity influences fashion product consumers in China

Shen, Dong; Liu, Feng; Richards, Joseph - In: Journal of global fashion marketing : JGfM 12 (2021) 4, pp. 291-308

Persistent link: https://www.econbiz.de/10012627129

Knowledge structure in product- and brand origin-related research

Samiee, Saeed; Chabowski, Brian R. - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 947-968

Persistent link: https://www.econbiz.de/10012614776

The interplay between country-of-origin image and perceived brand localness : an examination of local consumers' response to brand acquisitions by emerging market firms

Anh Hoang Minh Nguyen; Alcantara, Lailani L. - In: Journal of marketing communications 28 (2022) 1, pp. 95-114

Persistent link: https://www.econbiz.de/10012697027

Effect of brand origin on brand personality perceptions : an empirical analysis from Turkey

Basfirinci, Cigdem - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 539-560

Persistent link: https://www.econbiz.de/10010127937