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The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way; Minor, Michael; Felix, Reto - In: The journal of brand management : an international journal 25 (2018) 6, pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
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The moderating role of country of origin on brand equity, repeat purchase intentions, and word of mouth in Trinidad and Tobago
Rambocas, Meena; Ramsubhag, Aniera Xuxa - In: Journal of global marketing 31 (2018) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10011963082
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A gravity model for country of origin consumer evaluations
Bhat, Vasanthakumar N. - In: International journal of applied behavioral economics : … 8 (2019) 3, pp. 1-11
Persistent link: https://www.econbiz.de/10012113593
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Are consumers willing to go the extra mile for fair trade products made in a developing country? : a comparison with made in USA products at different prices
Rashid, Md Sanuwar; Byun, Sang-Eun - In: Journal of retailing and consumer services 41 (2018), pp. 201-210
Persistent link: https://www.econbiz.de/10011808586
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Overcoming country-of-origin image constraints on hiring : the moderating role of CSR
Hong, Gahye; Kim, Eunmi - In: Asian business & management 16 (2017) 4/5, pp. 253-271
Persistent link: https://www.econbiz.de/10011815927
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How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask
Ho, Foo Nin; Brodowsky, Glen H.; Lee, Seonsu - In: Journal of promotion management : JPM 24 (2018) 3, pp. 295-311
Persistent link: https://www.econbiz.de/10011875416
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Country of origin association in retail and wholesale branding
Rashid, Arooj; Barnes, Liz - In: Journal of promotion management : JPM 24 (2018) 3, pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
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The country of origin effect on consumer purchase intention : PLS modelling
Syriac Nellikunnel; Kavitha Haldorai; Abdul Rahman; … - In: International journal of business and globalisation : IJBG 19 (2017) 3, pp. 378-395
Persistent link: https://www.econbiz.de/10011848747
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In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi; Giraldi, Janaina de Moura Engracia; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
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The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 160-165
Persistent link: https://www.econbiz.de/10011891430