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Why doesn't our branding pay off : optimising the effects of branding through innovation

Lee, Wai Jin; O'Cass, Aron; Sok, Phyra - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 509-529

Persistent link: https://www.econbiz.de/10011574456

Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance

Sharma, Piyush; St. Davčik, Nebojša; Pillai, Kishore … - In: Journal of business research : JBR 69 (2016) 12, pp. 5662-5669

Persistent link: https://www.econbiz.de/10011597445

Market orientation and new product success relationship : the role of innovation capability, absorptive capacity, green brand positioning

Dogbe, Courage Simon Kofi; Bamfo, Bylon Abeeku; … - In: International journal of innovation management 25 (2021) 3, pp. 2150033-1-2150033-30

Persistent link: https://www.econbiz.de/10012593369

Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success

Borah, Prasad Siba; Dogbe, Courage Simon Kofi; Pomegbe, … - In: European journal of innovation management 26 (2023) 2, pp. 364-385

Persistent link: https://www.econbiz.de/10014231537

Vini Cosmetics : the blue ocean strategy to unlock new markets and boost profits

Sharma, Poonam - In: International journal of entrepreneurship and … 20 (2016) 5/6, pp. 360-368

Persistent link: https://www.econbiz.de/10011737515

Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies

Khanh Le Phi Ho; Chau Ngoc Nguyen; Prasad Adhikari, Rajendra - In: Journal of innovation & knowledge : JIK 3 (2018) 3, pp. 154-163

relationship between market orientation and innovation. The findings indicate that there is no significant relationship between … innovation, and there is a positive relationship between innovation and financial performance. The findings provide insight into … the relationships among market orientation, innovation, and performance in agricultural value chains in emerging economies. …

Persistent link: https://www.econbiz.de/10011932525

Understanding effective factors affecting brand equity

Bhumiphat Gilitwala; Nag, Amit Kumar - In: Cogent business & management 9 (2022) 1, pp. 1-11

The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived quality, brand association, and brand...

Persistent link: https://www.econbiz.de/10014433771

The Role of a Brand in Recognition of Agri-Food Products from Serbia

and Food Economics, Institute of Agricultural - 2018

words, agriculture, as an economic activity, is as specific as the most of raw agricultural products, and also some food …

Persistent link: https://www.econbiz.de/10012929893

Place branding : revealing the neglected role of agro food products

Lopes, Celso; Leitão, João; Rengifo-Gallego, Juan - In: International review on public and non-profit marketing 15 (2018) 4, pp. 497-530

Persistent link: https://www.econbiz.de/10011956160

Measuring brand performance in the cruise industry : brand experiences and sustainability orientation as basis for value creation

Hennigs, Nadine; Schmidt, Steffen; Wiedmann, Klaus-Peter; … - In: International journal of services technology and management 23 (2017) 3, pp. 189-203

Persistent link: https://www.econbiz.de/10011844452