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Effectiveness of retail joint promotions under different channel structures

Karray, Salma - In: European journal of operational research : EJOR 210 (2011) 3, pp. 745-751

Persistent link: https://www.econbiz.de/10008990032

Periodicity of pricing and marketing efforts in a distribution channel

Karray, Salma - In: European journal of operational research : EJOR 228 (2013) 3, pp. 635-647

Persistent link: https://www.econbiz.de/10009758064

Modeling brand advertising with heterogeneous consumer response : channel implications

Karray, Salma - In: Mathematics in business management : [International …, (pp. 181-199). 2015

Persistent link: https://www.econbiz.de/10011488363

The profitability of store brand introductions by e-commerce platforms selling competing national brands

Karray, Salma - In: Advances in National Brand and Private Label Marketing …, (pp. 62-69). 2022

Persistent link: https://www.econbiz.de/10013281242

Multichannel retailing and price competition

Karray, Salma; Sigué, Simon Pierre - In: International Transactions in Operational Research 28 (2020) 4, pp. 2002-2032

Persistent link: https://www.econbiz.de/10012282394

The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers

Karray, Salma; Martín‐Herrán, Guiomar - In: International Transactions in Operational Research (2021)

Persistent link: https://www.econbiz.de/10012809955

Investigating the Relationship Between Advertising and Pricing in a Channel with Private Label Offering: A Theoretic Model

Karray, Salma; Martín-Herrán, Guiomar - In: Review of Marketing Science 6 (2008) 1

We study the relationship between pricing and advertising decisions in a distribution channel where national brands are competing with a private label. We solve a three-stage game-theoretic model where the national brands compete on advertising and prices, and the retailer is investing in...

Persistent link: https://www.econbiz.de/10014619496

Investigating the relationship between advertising and pricing in a channel with private label offering : a theoretic model

Karray, Salma; Martín Herrán, Guiomar - In: Review of marketing science 6 (2008) 1, pp. 1-37

Persistent link: https://www.econbiz.de/10003888806

Effectiveness of coop advertising programs in competitive distribution channels

Karray, Salma; Zaccour, Georges - In: International game theory review 9 (2007) 2, pp. 151-167

Persistent link: https://www.econbiz.de/10003522877

Channel coordination with quantity discounts and/or cooperative advertising

Karray, Salma; Surti, Chirag - In: International journal of production research 54 (2016) 17/18, pp. 5317-5335

Persistent link: https://www.econbiz.de/10011530210