Ezimadu, Peter E.; Nwozo, Chukwuma R. - In: Journal of industrial engineering international 13 (2017) 1, pp. 1-12
This work considers cooperative advertising in a manufacturer–retailer supply chain. While the manufacturer is the …’s advertising efforts on sale. It uses optimal control technique and stochastic differential game theory to obtain the players …’ advertising strategies and the long-run value of the awareness share. Further, it models the relationship between the payoffs of …
