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Showing
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21
Symbolism in bank marketing and architecture : the headquarters of National Provincial Bank of England
Barnes, Victoria
;
Newton, Lucy A.
- In:
Management & organizational history : M&OH
14
(
2019
)
3
,
pp. 213-244
Persistent link: https://www.econbiz.de/10012177267
Saved in:
22
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
23
Einfluss der Diskrepanz zwischen externem und internem Branding auf das Organizational Citizenship Behavior : eine serielle Mediationsanalyse unter Berücksichtigung der
Unternehmen...
Eichel, Verena
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011959992
Saved in:
24
Behavioral Branding : Markenverhalten managen
Esch, Franz-Rudolf
- In:
Best practice der Markenführung
,
(pp. 3-19)
.
2009
Persistent link: https://www.econbiz.de/10003770937
Saved in:
25
Markenbotschafter im eigenen Haus : Ziele und Strategien des Behavioral Branding Konzepts
Henkel, Sven
;
Ebersbach, Lydia
- In:
Erfolgsfaktor emotionales Kapital : Menschen …
,
(pp. 103-116)
.
2008
Persistent link: https://www.econbiz.de/10003779407
Saved in:
26
Behavioral Branding am Beispiel der BMW Group
Graumann, Matthias
;
Sanktjohanser, Jana
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2009
),
pp. 283-295
Persistent link: https://www.econbiz.de/10003818348
Saved in:
27
Internal & Employer Branding im Tourismus : Hotel Hochschober und das "Goldene Beziehungsdreieck"
Grumbach-Palme, Cathrine
;
Leeb, Karin
;
Zirkler, Irmgard
- In:
Innen beginnen : von der internen Kommunikation zum …
,
(pp. 175-187)
.
2010
Persistent link: https://www.econbiz.de/10003898142
Saved in:
28
Markenorientierung und Interne Markenstärke als Erfolgstreiber von B-to-B-Marken : empirische Belege und Managementempfehlungen
Baumgarth, Carsten
;
Schmidt, Marco
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 333-356)
.
2010
Persistent link: https://www.econbiz.de/10003909982
Saved in:
29
Making the brand come alive within your organization
Fortini-Campbell, Lisa
- In:
Kellogg on marketing
,
(pp. 145-160)
.
2010
Persistent link: https://www.econbiz.de/10008664283
Saved in:
30
The performance implications of company-salesperson corporate brand misalignment
Anisimova, Tatiana
;
Mavondo, Felix T.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 771-795
Persistent link: https://www.econbiz.de/10003989128
Saved in:
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