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226
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213
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211
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207
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205
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10
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Sort
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date (oldest first)
1
Differentiating mass participant sport event consumers : traditional versus non-traditional events
Buning, Richard J.
;
Walker, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10011508553
Saved in:
2
The antecedents and outcomes of attachment and sponsor image within charity sport events
Filo, Kevin
;
Funk, Daniel C.
;
O'Brian, Danny
- In:
Journal of sport management : the official journal of …
24
(
2010
)
6
,
pp. 623-648
Persistent link: https://www.econbiz.de/10008825840
Saved in:
3
An analysis of the Olympic
sponsorship
effect on consumer brand choice in the carbonated soft drink market using household scanner data
Cho, Sungho
;
Lee, Minyong
;
Yoon, Taeyeon
;
Rhodes, Charles
- In:
International journal of sport finance
6
(
2011
)
4
,
pp. 335-353
Persistent link: https://www.econbiz.de/10009500276
Saved in:
4
Determinants of consumer attitude toward corporate sponsors : a comparison between a profit and nonprofit sport event
sponsorship
Ko, Yong Jae
;
Chang, Yonghwan
;
Park, Chanmin
;
Herbst, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 176-186
Persistent link: https://www.econbiz.de/10011685073
Saved in:
5
Public relation planning to increase attendance rate of athletic events
Liang, Jian
- In:
Strategic public relations management : statics
,
(pp. 243-263)
.
2016
Persistent link: https://www.econbiz.de/10011498399
Saved in:
6
Measuring ambush-marketing and
sponsorship
effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
7
The efficiency of
sponsoring
vs. ambush-marketing disclosure in terms of attitude and purchasing intention : football - the African Nations Cup 2010
Dekhil, Fawzi
;
Khammassi, Salma
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 200-219
Persistent link: https://www.econbiz.de/10011849745
Saved in:
8
Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg
;
Gröppel-Klein, Andrea
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 477-499
Persistent link: https://www.econbiz.de/10009691101
Saved in:
9
Predicting decisions to purchase from sponsors of the Vancouver 2010 Olympics
Potwarka, Luke R.
;
McCarville, Ron E.
;
Kaplanidou, Kyriaki
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 383-260
Persistent link: https://www.econbiz.de/10011503658
Saved in:
10
Sponsorship
effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
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