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Beobachtung

Büttner, Oliver B.; Florack, Arnd - In: Empirische Mastertechniken : eine anwendungsorientierte …, (pp. 167-201). 2009

Persistent link: https://www.econbiz.de/10003879059

How shopping orientation influences the effectiveness of monetary and nonmonetary promotions

Büttner, Oliver B.; Florack, Arnd; Göritz, Anja - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 170-189

Persistent link: https://www.econbiz.de/10010519621

Shopping orientation and mindsets : how motivation influences consumer information processing during shopping

Büttner, Oliver B.; Florack, Arnd; Göritz, Anja - In: Psychology & marketing 30 (2013) 9, pp. 779-793

Persistent link: https://www.econbiz.de/10009792694

Shopping orientation as a stable consumer disposition and its influence on consumers' evaluations of retailer communication

Büttner, Oliver B.; Florack, Arnd; Göritz, Anja - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1026-1045

Persistent link: https://www.econbiz.de/10010388098

Kognitive Prozesse am Point of Sale : zur Qualität von Datenerhebungsmethoden der Konsumentenforschung

Büttner, Oliver B. - 2009 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003779883

Ein deutschsprachiges Inventar kaufbegleitender Emotionen (IKE)

Mau, Gunnar; Büttner, Oliver B.; Schulz, Sebastian; … - In: Marketing : ZFP ; journal of research and management 35 (2013) 4, pp. 289-302

Persistent link: https://www.econbiz.de/10010204591

Balancing the balance : self-control mechanisms and compulsive buying

Horváth, Csilla; Büttner, Oliver B.; Belei, Nina; … - In: Journal of economic psychology : research in economic … 49 (2015), pp. 120-132

Persistent link: https://www.econbiz.de/10011506139

Exploratory shopping : attention affects in-store exploration and unplanned purchasing

Streicher, Mathias C; Estes, Zachary; Büttner, Oliver B. - In: Journal of consumer research : JCR ; an … 48 (2021) 1, pp. 51-76

Persistent link: https://www.econbiz.de/10012594292

Indulge or reduce? : a cross-country investigation of consumption patterns following pandemic lockdowns

Riefler, Petra; Büttner, Oliver B.; Davvetas, Vasileios - In: Journal of international marketing 32 (2024) 2, pp. 49-64

Persistent link: https://www.econbiz.de/10014631147

A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children's Consumption Behaviour

Büttner, Oliver; Florack, Arnd; Serfas, Benjamin - In: Journal of Consumer Policy 37 (2014) 2, pp. 161-182

Children are important targets of advertising campaigns from companies. However, children have been found to be particularly vulnerable to negative effects of advertising, and protecting children from these effects is an important task of consumer policy. Two important aspects have to be...

Persistent link: https://www.econbiz.de/10010988649