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This number just feels right :...
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Subject
All
Konsumentenverhalten
79,182
Consumer behaviour
78,749
Preismanagement
18,946
Pricing strategy
18,858
Theorie
16,792
Theory
16,575
Markenimage
10,875
Brand image
10,660
Emotion
10,434
Markenführung
9,806
Brand management
9,802
Beziehungsmarketing
9,418
Relationship marketing
9,407
USA
6,562
United States
6,316
Kundenzufriedenheit
5,928
Customer satisfaction
5,925
Online-Handel
5,727
Online retailing
5,715
Deutschland
5,297
Social Web
5,066
Social web
5,064
Brand
5,036
Markenartikel
5,034
Germany
4,888
Einzelhandel
4,821
Online-Marketing
4,801
Internet marketing
4,768
Dienstleistungsqualität
4,752
Service quality
4,749
Retail trade
4,728
Experiment
4,114
Electronic Commerce
3,987
Werbewirkung
3,979
Advertising effects
3,936
E-commerce
3,870
Verbraucherverhalten
3,564
Werbung
3,419
Advertising
3,371
Marketingmanagement
3,022
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Online availability
All
Undetermined
36,118
Free
26,249
Type of publication
All
Article
72,048
Book / Working Paper
38,630
Journal
184
Other
18
Type of publication (narrower categories)
All
Article in journal
63,968
Aufsatz in Zeitschrift
63,968
Graue Literatur
11,209
Non-commercial literature
11,209
Working Paper
9,983
Arbeitspapier
9,316
Aufsatz im Buch
7,200
Book section
7,200
Hochschulschrift
3,781
Thesis
2,603
Collection of articles of several authors
1,413
Sammelwerk
1,413
Aufsatzsammlung
874
Conference paper
638
Konferenzbeitrag
638
Case study
474
Fallstudie
474
Bibliografie enthalten
468
Bibliography included
468
Konferenzschrift
442
Collection of articles written by one author
426
Sammlung
426
Dissertation u.a. Prüfungsschriften
389
Lehrbuch
319
Textbook
260
Amtsdruckschrift
243
Government document
243
Reprint
239
Conference proceedings
214
Article
132
Ratgeber
110
Guidebook
98
Systematic review
96
Übersichtsarbeit
96
Statistik
93
Statistics
78
Handbook
76
Handbuch
76
Forschungsbericht
71
Advisory report
53
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Language
All
English
99,809
German
8,935
Undetermined
1,065
French
459
Spanish
147
Polish
137
Italian
103
Russian
81
Swedish
42
Portuguese
41
Dutch
39
Danish
33
Norwegian
27
Hungarian
21
Finnish
18
Czech
17
Slovak
14
Romanian
11
Lithuanian
9
Croatian
8
Bulgarian
6
Serbian
4
Indonesian
3
Slovenian
3
Arabic
2
Multiple languages
2
Ukrainian
2
Chinese
2
Bosnian
1
Valencian
1
Macedonian
1
Malay (macrolanguage)
1
Albanian
1
Turkish
1
Vietnamese
1
more ...
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Author
All
Han, Heesup
120
Belk, Russell W.
115
Huber, Frank
114
Mattila, Anna S.
107
Grunert, Klaus G.
101
Bauer, Hans H.
100
Burmann, Christoph
97
Gierl, Heribert
95
Herrmann, Andreas
93
Phau, Ian
92
Usman, Osly
88
Lusk, Jayson L.
86
Wiedmann, Klaus-Peter
85
Bagozzi, Richard P.
81
Sheth, Jagdish N.
79
Grewal, Dhruv
75
Loureiro, Sandra Maria Correia
75
Foxall, Gordon R.
73
Stavins, Joanna
73
Septianto, Felix
72
Janssen, Maarten C. W.
71
Agarwal, Sumit
70
Khare, Arpita
70
Nayga, Rodolfo M.
68
Wansink, Brian
68
Dwivedi, Yogesh Kumar
67
Chintagunta, Pradeep K.
64
Paul, Justin
63
Rajagopal
63
Ashkanasy, Neal M.
62
Pelsmacker, Patrick de
62
Jang, Soocheong
61
Verhoef, Peter C.
61
Gröppel-Klein, Andrea
59
Homburg, Christian
59
Peitz, Martin
59
Spann, Martin
59
Bergemann, Dirk
58
Diller, Hermann
58
Ko, Eunju
58
more ...
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Institution
All
National Bureau of Economic Research
775
Springer Fachmedien Wiesbaden
193
OECD
77
Verlag Dr. Kovač
42
International Energy Agency
41
American Marketing Association
37
IGI Global
37
European Association of Agricultural Economists - EAAE
26
Institut für Demoskopie Allensbach
26
Books on Demand GmbH <Norderstedt>
25
Information Resources Management Association
25
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
23
Edward Elgar Publishing
22
Friedrich-Schiller-Universität Jena
21
European University Institute / Department of Economics
20
Nomos Verlagsgesellschaft
18
Universität Mannheim
18
Nordic Council of Ministers
16
Christian-Albrechts-Universität zu Kiel
15
Haufe-Lexware GmbH & Co. KG
15
INSEAD
15
Robert Schuman Centre for Advanced Studies
14
Springer International Publishing
13
Erasmus Research Institute of Management
12
Organisation for Economic Co-operation and Development
12
RWTH Aachen
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Europäische Kommission
11
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
11
Université Paris-Dauphine (Paris IX)
11
Österreichisches Institut für Wirtschaftsforschung
11
Deutschland / Bundeswehr / Universität Hamburg
10
Europäische Kommission / Gemeinsame Forschungsstelle
10
Gesellschaft für Ökologische Kommunikation mbH
10
Shaker Verlag
10
Technische Universität Braunschweig
10
Center for Economic Research <Tilburg>
9
Deutscher Dialogmarketing Verband
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Helmut-Schmidt-Universität
9
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Published in...
All
Journal of business research : JBR
2,244
Journal of retailing and consumer services
2,014
International journal of hospitality management
887
NBER working paper series
769
International journal of consumer studies
768
Psychology & marketing
722
Working paper / National Bureau of Economic Research, Inc.
639
Journal of consumer research : JCR ; an interdisciplinary bimonthly
626
NBER Working Paper
591
Management science : journal of the Institute for Operations Research and the Management Sciences
527
SpringerLink / Bücher
488
The journal of brand management : an international journal
486
The journal of product & brand management
483
Tourism management : research, policies, practice
442
European journal of operational research : EJOR
437
Asia Pacific journal of marketing and logistics
417
Journal of travel and tourism marketing
397
European journal of marketing : EJM
396
Journal of marketing research : JMR
391
Journal of revenue and pricing management
384
Journal of business ethics : JOBE
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Journal of marketing management : MM
348
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
348
Journal of retailing
342
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
341
Journal of marketing
330
Marketing letters : a journal of research in marketing
330
Cogent business & management
329
Journal of international consumer marketing
325
Journal of marketing communications
320
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
316
Economics letters
315
International journal of production economics
311
Discussion paper / Centre for Economic Policy Research
309
International journal of industrial organization
306
Journal of consumer behaviour : an international research review
305
The journal of consumer marketing
305
International journal of contemporary hospitality management
303
International journal of retail & distribution management
301
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Source
All
ECONIS (ZBW)
107,386
USB Cologne (EcoSocSci)
1,671
EconStor
856
RePEc
769
BASE
111
OLC EcoSci
45
Other ZBW resources
21
USB Cologne (business full texts)
18
ArchiDok
3
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Showing
1
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10
of
110,880
Sort
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articles prioritized
date (newest first)
date (oldest first)
1
Why customers intend to use express delivery services
Setiyawati, Sri
;
Haryanto, Budhi
- In:
Inventi impact: supply chain & logistics
(
2017
)
2
,
pp. 69-94
Persistent link: https://www.econbiz.de/10011754169
Saved in:
2
The impacts of store price image and brand image on repurchase intention with customer satisfaction as mediation : a study on Transmart Mx Mall Malang
Lucky, Octhavian Sukmartha
;
Aisjah, Siti
;
Ningrum, …
-
2023
Persistent link: https://www.econbiz.de/10014281625
Saved in:
3
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
4
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
5
Price image consequences
Lombart, Cindy
;
Louis, Didier
;
Labbé-Pinlon, Blandine
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 107-116
Persistent link: https://www.econbiz.de/10011434109
Saved in:
6
Send-for-review decisions, brand equity, and pricing
Qiu, Chun
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10011453291
Saved in:
7
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
8
Is the simple price premium that simple?
Shi, Yuying
- In:
Review of marketing science
16
(
2018
)
1
,
pp. 25-47
Persistent link: https://www.econbiz.de/10012026891
Saved in:
9
Consumers' perceived brand aspiration and its impact on intention to pay price premium : moderating role of brand jealousy
Sreejesh, S.
- In:
Theoretical economics letters
5
(
2015
)
2
,
pp. 273-284
Persistent link: https://www.econbiz.de/10011396477
Saved in:
10
An investigation into consumer search and evaluation behaviour : effect of brand name and price perceptions
Sharma, Kavita
;
Garg, Shivani
- In:
Vision : the journal of business perspective
20
(
2016
)
1
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011582060
Saved in:
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