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When strategic renewal does not occur : explaining the vertical integration of sales forces
Anderson, Erin; Dalsace, Frédéric; Ross, William T. - 2006
Persistent link: https://www.econbiz.de/10003740340
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Should you set up your own sales force or should you outsource it? : Pitfalls in the standard analysis
Ross, William T.; Dalsace, Frédéric; Anderson, Erin - 2004
Persistent link: https://www.econbiz.de/10002115442
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How inferences about missing attributes decrease the tendency to defer choice and increase purchase probability
Gunasti, Kunter; Ross, William T. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 823-837
Persistent link: https://www.econbiz.de/10003807429
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Donation behavior toward in-groups and out-groups : the role of gender and moral identity
Winterich, Karen Page; Mittal, Vikas; Ross, William T. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10003880179
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Buyer monitoring : a means to insure personalized service
Kwortnik, Robert J.; Lynn, W. Michael; Ross, William T. - In: Journal of marketing research : JMR 46 (2009) 5, pp. 573-583
Persistent link: https://www.econbiz.de/10003896155
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Price as an indicator of quality: implications for utility and demand functions
Ding, Min; Ross, William T.; Rao, Vithala R. - In: Journal of retailing 86 (2010) 1, pp. 69-84
Persistent link: https://www.econbiz.de/10003969347
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How and when alphanumeric brand names affect consumer preferences
Gunasti, Kunter; Ross, William T. - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1177-1192
Persistent link: https://www.econbiz.de/10008796493
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The role of positive emotions in experiental decisions
Kwortnik, Robert J.; Ross, William T. - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 324-335
Persistent link: https://www.econbiz.de/10003593786
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Can inaccurate perceptions in business-to-business (B2B) relationships be beneficial?
Vosgerau, Joachim; Anderson, Erin; Ross, William T. - In: Marketing science : the marketing journal of the … 27 (2008) 2, pp. 205-224
Persistent link: https://www.econbiz.de/10003708883
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Individual differences in brand schematicity
Puligadda, Sanjay; Ross, William T.; Grewal, Rajdeep - In: Journal of marketing research : JMR 49 (2012) 1, pp. 115-130
Persistent link: https://www.econbiz.de/10009507237