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Trust as a facilitator of co-creation in customer-salesperson interaction : an imperative for the realization of episodic and relational value?
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: AMS review : official publication of the Academy of … 4 (2014) 1/2, pp. 5-20
Persistent link: https://www.econbiz.de/10010378851
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The implications of service-dominant logic and integrated solutions on the sales function
Le Meunier-FitzHugh, Kenneth; Baumann, Jasmin; Palmer, Roger - In: Journal of marketing theory and practice 19 (2011) 4, pp. 423-440
Persistent link: https://www.econbiz.de/10009383555
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The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth; Wilson, Hugh - In: Industrial marketing management : the international … 64 (2017), pp. 107-121
Persistent link: https://www.econbiz.de/10011738398
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Marketing : a very short introduction
Le Meunier-FitzHugh, Kenneth - 2021 - first edition
Persistent link: https://www.econbiz.de/10012542833
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The importance of organisational structure for collaboration between sales and marketing
Le Meunier-FitzHugh, Kenneth; Piercy, Nigel - In: Journal of general management 34 (2008/09) 1, pp. 19-35
Persistent link: https://www.econbiz.de/10003758455
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Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
Le Meunier-FitzHugh, Kenneth; Lane, Nikala - In: Journal of strategic marketing 17 (2009) 3/4, pp. 291-306
Persistent link: https://www.econbiz.de/10003887651
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Improving the relationship between sales and marketing
Le Meunier-FitzHugh, Kenneth; Piercy, Nigel - In: European business review : EBR ; the official journal … 22 (2010) 3, pp. 287-305
Persistent link: https://www.econbiz.de/10003988617
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Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
Le Meunier-FitzHugh, Kenneth; Lane, Nikala - In: Strategic sales and strategic marketing, (pp. 103-118). 2011
Persistent link: https://www.econbiz.de/10008798054
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Drivers of sales and marketing collaboration in business-to-business selling organisations
Le Meunier-FitzHugh, Kenneth; Piercy, Nigel - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 611-633
Persistent link: https://www.econbiz.de/10003874181
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The importance of effective working relationships between sales and marketing
Le Meunier-FitzHugh, Kenneth; Massey, Graham R. - In: The Oxford handbook of strategic sales and sales management, (pp. 539-570). 2011
Persistent link: https://www.econbiz.de/10008991444