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Effects of acoustic stimuli complementing out-of-home advertising

Wagner, Udo; Ruhm, Roland - In: Marketing : ZFP ; journal of research and management 44 (2022) 1, pp. 23-36

Persistent link: https://www.econbiz.de/10013443631

Influence of dynamic content on visual attention during video advertisements

Wooley, Brooke; Bellman, Steven; Hartnett, Nicole; Rask, Amy - In: European journal of marketing 56 (2022) 13, pp. 137-166

Persistent link: https://www.econbiz.de/10013502341

Attention, recall, and purchase : Experimental evidence on online news and advertising

Valletti, Tommaso M.; Veiga, Andre - 2021

We conduct an experiment in which subjects read online news articles and are shown ads for brands next to these articles. Using eye-tracking technology, we measure the attention that each individual pays to each article and ad. Then, respondents choose between cash or vouchers for the brands...

Persistent link: https://www.econbiz.de/10013230318

Close-up "vs" long-shot images in advertising appeals : the role of objective temporality

Ladeira, Wagner Junior; Santini, Fernando de Oliveira - In: International journal of bank marketing 41 (2023) 4, pp. 949-970

Persistent link: https://www.econbiz.de/10014313504

An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents

Jayawardena, Nirma Sadamali; Ross, Mitchell; Quach, Sara; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1789-1812

Persistent link: https://www.econbiz.de/10014315899

Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message : an eye-tracking study

Oboudi, Behnam; Elahi, Alireza; Akbari Yazdi, Hossein; … - In: Sport, Business and Management : an international … 13 (2023) 2, pp. 213-227

Persistent link: https://www.econbiz.de/10014317623

The impact of infectious disease cues on visual pattern-seeking

Lee, Jaehoon; Park, Jooyoung; Lee, Jacob C.; Jhang, Jihoon - In: International journal of advertising : the review of … 42 (2023) 4, pp. 740-772

Persistent link: https://www.econbiz.de/10014296411

Impact of racial diversity in advertising on the perception of mass-customized products by consumers

Aichner, Thomas; Brutto, Amanda; Nippa, Michael - In: Mass Customization and Customer Centricity : In Honor …, (pp. 239-272). 2023

Persistent link: https://www.econbiz.de/10014322032

Skippable or non-skippable? : pre-roll or mid-roll? : visual attention and effectiveness of in-stream ads

Frade, João Lucas Hana; Oliveira, Jorge Henrique … - In: International journal of advertising : the review of … 42 (2023) 8, pp. 1242-1266

Persistent link: https://www.econbiz.de/10014450194

Virtual influencers versus real influencers advertising in the metaverse, understanding the perceptions, and interactions with users

Haikel-Elsabeh, Marie - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 252-273

Persistent link: https://www.econbiz.de/10014454749

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