Narrow search
Showing 1 - 10 of 122,649
Cover Image
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Cover Image
Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Cover Image
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift; Heeralal, Shalen - 2022
Persistent link: https://www.econbiz.de/10012887823
Cover Image
"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain
Harding, Graham - In: Journal of wine economics 12 (2017) 4, pp. 378-385
Persistent link: https://www.econbiz.de/10011849655
Cover Image
Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction
Siswati, Endang - 2021
Persistent link: https://www.econbiz.de/10012594020
Cover Image
The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen; Sanchez-Soriano, Joaquin; … - In: Journal of marketing channels : ... distribution … 22 (2015) 3, pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
Cover Image
Do mindset metrics explain brand sales?
Srinivasan, Shuba; Vanhuele, Marc; Pauwels, Koen - In: MSI reports : working paper series (2008) 4, pp. 47-67
Persistent link: https://www.econbiz.de/10003814434
Cover Image
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma - In: Mathematics in business management : [International …, (pp. 181-199). 2015
Persistent link: https://www.econbiz.de/10011488363
Cover Image
How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee; Jeon, Jung Ok; Sullivan, Pauline - In: The international review of retail, distribution and … 25 (2015) 1, pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Cover Image
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette; Marckhgott, Eva - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634