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Value co-creation between the "inside" and the "outside" of a company : insights from a brand community failure
Gambetti, Rossella C.; Graffigna, Guendalina - In: Marketing theory 15 (2015) 2, pp. 155-178
Persistent link: https://www.econbiz.de/10011494449
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Brand volunteering : value co-creation with unpaid consumers
Cova, Bernard; Pace, Stefano; Skålén, Per - In: Marketing theory 15 (2015) 4, pp. 465-485
Persistent link: https://www.econbiz.de/10011494733
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The presence of emotional factors : an empirical exploration of bundle purchasing process
Mikkonen, Karri; Niskanen, Hanna; Pynnönen, Mikko; … - In: Telecommunications policy : the international journal … 39 (2015) 8, pp. 642-657
Persistent link: https://www.econbiz.de/10011496013
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The impacts of technological environments and co-creation experiences on customer participation
Zhang, Hong; Lu, Yaobin; Wang, Bin; Wu, Sibin - In: Information & management : the internat. journal of … 52 (2015) 4, pp. 468-482
Persistent link: https://www.econbiz.de/10011312048
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How customer participation in B2B peer-to-peer problem-solving communities influences the need for traditional customer service
Bone, Sterling A.; Fombelle, Paul W.; Ray, Kristal R.; … - In: Journal of service research : JSR 18 (2015) 1, pp. 23-38
Persistent link: https://www.econbiz.de/10010483441
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The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan; Minor, Michael - In: International journal of electronic marketing and … 6 (2014) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
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The context of experience
Akaka, Melissa Archpru; Vargo, Stephen L.; Schau, Hope … - In: Journal of service management 26 (2015) 2, pp. 206-223
Persistent link: https://www.econbiz.de/10011401324
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Co-creating the collective service experience
Carù, Antonella; Cova, Bernard - In: Journal of service management 26 (2015) 2, pp. 276-294
Persistent link: https://www.econbiz.de/10011401341
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How customer "learn" to work for retailers
Cassidy, Kim; Baron, Steve; Lu, Xiaoming - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1747-1772
Persistent link: https://www.econbiz.de/10011406190
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Retrospective: compatibility management : customer-to-customer relationships in service environments
Martin, Charles L. - In: The journal of services marketing 30 (2016) 1, pp. 11-15
Persistent link: https://www.econbiz.de/10011445595