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Customer information utilization in business-to-business markets : muddling through process?
Rollins, Minna; Bellenger, Danny N.; Johnston, Wesley J. - In: Journal of business research : JBR 65 (2012) 6, pp. 758-764
Persistent link: https://www.econbiz.de/10009552508
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Does customer information usage improve a firm's performance in business-to-business markets?
Rollins, Minna; Bellenger, Danny N.; Johnston, Wesley J. - In: Industrial marketing management : the international … 41 (2012) 6, pp. 984-994
Persistent link: https://www.econbiz.de/10009656652
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Customer information utilization in business-to-business markets: Muddling through process?
Rollins, Minna; Bellenger, Danny N.; Johnston, Wesley J. - In: Journal of business research : JBR 65 (2012) 6, pp. 758-765
Persistent link: https://www.econbiz.de/10009967313
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Does customer information usage improve a firm's performance in business-to-business markets?
Rollins, Minna; Bellenger, Danny N.; Johnston, Wesley J. - In: Industrial marketing management : the international … 41 (2012) 6, pp. 984-995
Persistent link: https://www.econbiz.de/10010023445
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The Project Manager as the driver of organizational knowledge creation
Bibbes, Ted; Rollins, Minna; Johnston, Wesley J. - In: Knowledge management, innovation, and entrepreneurship …, (pp. 313-333). 2020
Persistent link: https://www.econbiz.de/10012285196
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Exploring the role of the project manager in organizational knowledge creation
Bibbes, Ted; Rollins, Minna; Johnston, Wesley J. - In: International journal of knowledge management : IJKM ; … 13 (2017) 3, pp. 38-54
Persistent link: https://www.econbiz.de/10011798808
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The implications of business-to-business and consumer market differences for B2B branding strategy
Brown, Brian P.; Bellenger, Danny N.; Johnston, Wesley J. - In: Journal of business market management : jbm 1 (2007) 3, pp. 209-229
Persistent link: https://www.econbiz.de/10003519094
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When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity
Brown, Brian P.; Zablah, Alex R.; Bellenger, Danny N.; … - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 194-204
Persistent link: https://www.econbiz.de/10009376048
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Performance implications of CRM technology use : a multilevel field study of business customers and their providers in the telecommunications industry
Zablah, Alex R.; Bellenger, Danny N.; Straub, Detmar W.; … - In: Information systems research : ISR 23 (2012) 2, pp. 418-435
Persistent link: https://www.econbiz.de/10009565690
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Performance Implications of CRM Technology Use: A Multilevel Field Study of Business Customers and Their Providers in the Telecommunications Industry
Zablah, Alex R.; Bellenger, Danny N.; Straub, Detmar W.; … - In: Information systems research : ISR ; an information … 23 (2012) 2, pp. 418-436
Persistent link: https://www.econbiz.de/10009987969