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Customer roles in self-service technology encounters in a tourism context

Kelly, Petranka; Lawlor, Jennifer; Mulvey, Michael S. - In: Journal of travel and tourism marketing 34 (2017) 1/3, pp. 222-238

Persistent link: https://www.econbiz.de/10011669970

Value proposition as a framework for value cocreation in crowdfunding ecosystems

Quero, María José; Ventura, Rafael - In: Marketing theory 19 (2019) 1, pp. 47-63

Persistent link: https://www.econbiz.de/10012001464

Evaluating festival attributes adopting S-D logic : the mediating role of visitor experience and visitor satisfaction

Troisi, Orlando; Santovito, Savino; Carrubbo, Luca; … - In: Marketing theory 19 (2019) 1, pp. 85-102

Persistent link: https://www.econbiz.de/10012001475

Framing transformation dynamics towards service-orientation : alternative trajectories of B2B relations

Lappalainen, Inka; Valjakke, Tiina; Ahonen, Toni; … - In: International journal of services and operations management 32 (2019) 2, pp. 131-157

Persistent link: https://www.econbiz.de/10012008950

Export performance : is it possible through knowledge and capabilities? : evidence from Turkish manufacturing firms

Durmaz, Ahmet; Eren, Mufide Sule - In: Journal of global marketing 31 (2018) 3, pp. 180-196

Persistent link: https://www.econbiz.de/10011963114

Towards a holistic view of customer value creation in Lean : a design science approach

Gülyaz, Erdoğan; Veen, Jack A. van der; Venugopal, Venu; … - In: Cogent business & management 6 (2019), pp. 1-30

While “identifying customer value” is the first principle of Lean thinking, the concept of customer value has largely remained unchanged in the Lean discourse - quality, cost and delivery. This research examines the problem of working from such an internal process point of view in today’s...

Persistent link: https://www.econbiz.de/10012113906

Against the implicit politics of service-dominant logic

Hietanen, Joel; Andéhn, Mikael; Bradshaw, Alan - In: Marketing theory 18 (2018) 1, pp. 101-119

Persistent link: https://www.econbiz.de/10011825667

Converging on a new theoretical foundation for selling

Hartmann, Nathaniel N.; Wieland, Heiko; Vargo, Stephen L. - In: Journal of marketing 82 (2018) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10011810242

An empirical analysis of intentions to cocreate value in hotels using mobile devices

Morosan, Cristian - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 4, pp. 528-562

Persistent link: https://www.econbiz.de/10011912251

Value creation in usage processes : investigating the micro-foundations of "value-in-use"

Pfisterer, Lucas; Roth, Stefan - In: Marketing : ZFP ; journal of research and management 40 (2018) 3, pp. 31-42

Persistent link: https://www.econbiz.de/10011913387