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Total market orientation, customer value, and market performance from a dual perspective
Tournois, Laurent - In: The journal of applied business research 29 (2013) 4, pp. 1157-1173
Persistent link: https://www.econbiz.de/10009777592
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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
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How manufacturer market orientation influences B2B customer satisfaction and retention : empirical investigation of the three market orientation components
Guo, Chiquan; Wang, Yong Jian - In: The journal of business & industrial marketing 30 (2015) 2, pp. 182-193
Persistent link: https://www.econbiz.de/10010532053
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The effects of perceived value on loyalty : the moderating effect of market orientation adoption
Polo Peña, Ana Isabel; Frías Jamilena, Dolores María; … - In: Service business 11 (2017) 1, pp. 93-116
Persistent link: https://www.econbiz.de/10011722452
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Investigating the influence of TQM, service quality and market orientation on customer satisfaction and loyalty in the Indian banking sector
Pattanayak, Durgesh; Koilakuntla, Maddulety; Punyatoya, … - In: International journal of quality & reliability management 34 (2017) 3, pp. 362-377
Persistent link: https://www.econbiz.de/10011694508
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Understanding the loss of trust in large banks
Hurley, Robert F.; Gong, Xueping; Waqar, Adeela - In: The international journal of bank marketing : IJBM 32 (2014) 5, pp. 348-366
Persistent link: https://www.econbiz.de/10010391511
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How to calibrate conventional market-oriented organizational culture in 21st century production-centred firms? : a customer relationship perspective
Guo, Chiquan; Wang, Yong Jian; Metcalf, Ashley - In: International journal of production economics 156 (2014), pp. 235-245
Persistent link: https://www.econbiz.de/10010410217
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Restoring service quality, satisfaction and loyalty in higher education institutions through market orientation
Bakar, Abdul Rahim Abu; Asmat Nizam Abdul Talib; … - In: Journal for global business advancement : JGBA 7 (2014) 1, pp. 88-105
Persistent link: https://www.econbiz.de/10010489240
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Is it enough to be market-oriented? : how coopetition and industry experience affect the relationship between a market orientation and customer satisfaction performance
Crick, James M.; Karami, Masoud; Crick, Dave - In: Industrial marketing management : the international … 100 (2022), pp. 62-75
Persistent link: https://www.econbiz.de/10013206397
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Loyalty to higher education institutions and the relationship with reputation : an integrated model with multi-stakeholder approach
García-Rodríguez, Francisco J.; Gutiérrez-Taño, … - In: Journal of marketing for higher education 34 (2024) 1, pp. 223-245
Persistent link: https://www.econbiz.de/10014566958