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Market orientation and CSR : performance implications

Kiessling, Timothy S.; Isaksson, Lars; Yasar, Burze - In: Journal of business ethics : JOBE 137 (2016) 2, pp. 269-284

Persistent link: https://www.econbiz.de/10011543576

Marketing innovation influences on market and customer related performances : evidences of Korean manufacturing companies

Lee, Tong-Keun; Yu, Cheon; Dong, Xiaoxu; Yun Seop Hwang - In: Global business and finance review 21 (2016) 1, pp. 109-127

The marketing related literatures emphasize the key role of marketing for companies performances. However, not much attention has been paid to marketing innovations and their performances. Focusing on 2,149 Korean manufacturing companies, this paper examines the factors that influence companies'...

Persistent link: https://www.econbiz.de/10011523605

Toward a greater understanding of the market orientation and internal market orientation relationship

Modi, Pratik; Sahi, Gurjeet Kaur - In: Journal of strategic marketing 26 (2018) 6, pp. 532-549

Persistent link: https://www.econbiz.de/10011976049

The impact of the supplier's market orientation on the customer market orientation-performance relationship

Gligor, David; Gligor, Nichole; Maloni, Michael - In: International journal of production economics 216 (2019), pp. 81-93

Persistent link: https://www.econbiz.de/10012106751

How customer and product orientations shape political brands

Bigi, Alessandro; Treen, Emily; Bal, Anjali - In: The journal of product & brand management 25 (2016) 4, pp. 365-372

Persistent link: https://www.econbiz.de/10011607073

Study on customer relationship management activities in Taiwan tourism factories

Chung, Yi-Chan; Chen, Szu-Ju - In: Total quality management & business excellence : an … 27 (2016) 5/6, pp. 581-594

Persistent link: https://www.econbiz.de/10011579852

Market orientation and service innovation on customer perceived value : the case of supermarket retailers

Yeh, Ying-Pin - In: Management research review 39 (2016) 4, pp. 449-467

Persistent link: https://www.econbiz.de/10011563837

The role and impact of firm's strategic orientations on launch performance : significance of relationship orientation

Matikainen, Minna; Terho, Harri; Parvinen, Petri; … - In: The journal of business & industrial marketing 31 (2016) 5, pp. 625-639

Persistent link: https://www.econbiz.de/10011564319

The impact of cultural sensitivity and information exchange on relationship quality

Nguyen, Trang T. M.; Nguyen, Tho D. - In: Marketing intelligence & planning 32 (2014) 7, pp. 754-768

Persistent link: https://www.econbiz.de/10010423289

Digital loyalty card "big data" and small business marketing : formal versus informal or complementary?

Donnelly, Christina; Simmons, Geoffrey; Armstrong, Gillian - In: International small business journal : researching … 33 (2015) 4, pp. 422-442

Persistent link: https://www.econbiz.de/10011284312