conceptual model on the determinants of loyalty to a hotel or a hotel chain. The subjacent hypothesis is to determine if a … modify the probability of the hotel being chosen. More precisely, we seek to better understand the antecedents of commitment … and trust and look at how these factors influence customer loyalty and thus determine the impact of loyalty schemes. Our …

This article deals with the issues of hotel loyalty programs implemented in the Slovak Republic. It analyzes the … determinants, which we verify empirically. We try to explain the effectiveness of hotel loyalty programs in terms of value created … and customer loyalty, due to the fact that building loyalty and the introduction of loyalty programs in the hotel requires …

achieved with the support of loyalty programmes. As the tourism and hospital industries have become the fastest growing sectors … explore the attractiveness of loyalty programmes to Chinese consumers and the challenges of such programmes in the hospitality … industry. The aim of this paper is to identify which aspects of a loyalty programme in the hospitality industry are perceived …