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Understanding the long-term implications of retailer returns in business-to-business relationships

Beitelspacher, Lauren Skinner; Baker, Thomas L.; Rapp, Adam - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 252-272

Persistent link: https://www.econbiz.de/10011844791

How firms synergise : understanding motives and management of co-creation for business-to-business services

Schwetschke, Stephan; Durugbo, Christopher - In: International journal of technology management : IJTM 76 (2018) 3/4, pp. 258-284

Persistent link: https://www.econbiz.de/10011896391

From "EGO" to "ECO" in B2B relationships

Barile, Sergio; Carrubbo, Luca; Iandolo, Francesca; … - In: Journal of business market management : JBM 6 (2013) 4, pp. 228-253

This paper addresses sustainable development through the lens of the Viable Systems Approach (VSA), a theoretical approach developed by, among others, Golinelli (2000, 2005, 2010) and Barile (2000, 2008, 2009) to extend the relative reflections of the governing processes of a firm by focusing on...

Persistent link: https://www.econbiz.de/10010232716

Power priorities in buyer-seller relationships : a comparative analysis

Meehan, Joanne; Wright, Gillian H. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1245-1254

Persistent link: https://www.econbiz.de/10010227763

Examining the dark force consequences of AI as a new actor in B2B relationships

Keegan, Brendan James; Iredale, Sophie; Naudé, Peter - In: Industrial marketing management : the international … 115 (2023), pp. 228-239

Persistent link: https://www.econbiz.de/10014454897

Developing an alternative approach to the measurement of B2B relationship health

Bignoux, Stephane; Gray, David; Booth, Anna Tudehope - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 2066-2092

Persistent link: https://www.econbiz.de/10014430203

Sales and marketing automation in the post-Covid-19 scenario : value drivers in B2B relationships

Corsaro, Daniela; Maggioni, Isabella; Olivieri, Mirko - In: Italian journal of marketing : ITJM 2021 (2021) 4, pp. 371-392

Persistent link: https://www.econbiz.de/10012662359

Short Sellers : a screening theory perspective on B2B relationships

Connelly, Brian L.; Shi, Wei; Xin, Cheng; Yin, Cheng - In: Journal of business research : JBR 134 (2021), pp. 393-404

Persistent link: https://www.econbiz.de/10012643812

Nature and evolution of trust in business-to-business settings : insights from VC-entrepreneur relationships

Panda, Swati; Srivastava, Saurabh; Pandey, Satyendra C. - In: Industrial marketing management : the international … 91 (2020), pp. 246-256

Persistent link: https://www.econbiz.de/10012422217

Spillover effects of investment in big data analytics in B2B relationships : what is the role of human capital?

Sena, Vania; Ozdemir, Sena - In: Industrial marketing management : the international … 86 (2020), pp. 77-89

Persistent link: https://www.econbiz.de/10012212209